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Topic : Media strategies
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Started by : Sasi Dash, Art Director/Sr Art Director, U TV   09 20 2008 06:20:13 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Global Business(Strategy & Execution)
Activity:  24 views;  last activity : 07 06 2010 20:18:09 +0000

What are the new media strategies and organizational changes required in today's world. Please join this discussion.

 
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1 Listen to the Market
2 Change and Respond
3 Change and Respond

Listen to the Market

idea posted by Sasi Dash Art Director/Sr Art Director, U TV
Companies along the advertising value chain must view their audiences not as a collection of consumers, or even as a portfolio of demographic profiles, but rather as individual customers.This is going to be the new strategies that companies have to adopt to please the consumers of today
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Change and Respond

idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative
To maximize and monetize their Lifestyle Advertising potential, businesses must be open, have real-time flexibility and enable informed risk-taking. They must organize around the ongoing conversations in which they are participating.
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Change and Respond

idea posted by Chandan Roy Creative, J Walter Thompson
To maximize and monetize their Lifestyle Advertising potential, businesses must be open, have real-time flexibility and enable informed risk-taking. They must organize around the ongoing conversations in which they are participating.
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