Product recall: How brands can ensure minimal damage?

I think the problem lies with the faulty parts or any mistake done at the time of production. It would better for the company if it can check the car before releasing them into the market. Also, the best thing to do is not look for a quick fix solution. The healing process takes time and there’s no quick plaster

No compromise with Quality due to any reasons

Nokia took a simple approach two tear ago, by telling their customers that we are very very sorry, here is a new phone for you. And, it worked.

Many of the failures noted in recalled cars is in a category which pops out after prolonged use of the vehicle. After prolonged use the failure occurs unexpectedly for the customers and leads even to acccidents. Hence when a product / vehicle is developed the prototype and the actual production piece should be test for prolonged use (say 1 year) and the problems arising during the test should be fixed before releasing the vehicle to the production. Also during the perodical maintenance of cars, more care should be taken to find out slight variations in vehicle in order to find out possible problems in future

This is all happening just because of competition.Low qualities cars are coming because they want to sell more and more cars every year for becoming no. 1 in chart list.But they are not able to satisfy the customers not even themselves...

The Big Firms Normally have a practice of Market research before selecting a vendor Brand. Also there is a feasibility check for the Quality of inputs right at the Procurement entry Register stands. Now, if the Vendor is giving a component under some Quality Criteria, there are ways to check them at the procurement stage itself. Also there are some operations that lead to high Value adds in the process of production. Quality Department can decide on the check centers,and keep the Quality Deptt. at strict adherences to reporting Quality at the Check Centres in these processes.

Also the big Companies mostly get components made at the OEMs, or Sub Production Units, These places should have a revved-up quality assurance team.

Why the backlog happens... is not a tough answer. Backends are the last ones to recieve incentives. Also the Quality Department work is considered Dormant and Invisible... (perhaps, the value they add is difficult to calculate) This leads to a slack in performance.

Let's see from their perspectives.. to understand what goes wrong on their end.

The manufactures are concentrating on how many models are released. The quality of the vehicle mechanisam is kept aside by the manufactures as seen from the recent markets call back of vehicles.