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| Topic : Role of Intuition in Consumer Engagement |
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Posted in Community :
Marketing & Branding |
Pleasing the Indian Consumer |
lifestyle advertising in a customer-centric world |
1 more ...
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Activity:
21 views;
last activity : 07 06 2010 20:18:09 +0000
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Intuition is key
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Get consumers involved
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Marketers have become slaves of analytical tools and there is absence
of the touch and feel factors in marketing. Marketers must have an
essence of authenticity and use their intuition. One have to be more
emotionally involved, and must immerse in and reflect on their brands
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No supporting Arguments for this idea
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The model for media should be about people, connections and network. It is all about marketing and communicating with the billions of consumers.When companies and brands do good, reputation is built. Success is not financial but about achieving business-oriented goals as well as societal ones, Focus should also be on consumer centric holistic measurement |
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