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Activity:
32 views;
last activity : 07 06 2010 20:18:09 +0000
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Penetrating into the rural market
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Strong Network
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TV and Radio Ads.
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Rural India is rich in resources ( Tapped and largely untapped). Considering the true potential by under taking a market segmentation exercise, strategies needs to be customised for penetrating into the market based on 1.customer needs 2. Market gap analysis. 3. Strengthening network and reach and 4. Product fit. |
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In these days of technological advancement there is potential for every product. Thanks to the govt. policies(whether focused or neglected) all the latest technologies have reached the rural market and they have the capacity and capability to handle every thing right from cell phone to microwave. What all we need to do is focus the concentration on providing quality products and better services, channelise the system and penetrate the market. what we need is a strong network. Rest there is not much difference in urban and rural market. |
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In India Illeracy is prevelant. As suchthey can not read much. So audio and visual ads work in view of the tv penetration. |
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- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
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The rural economy of India comprises of around USD 0.5 trillion. 54%t of MNC products and 59% of... |
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81 referals
12 arguments,
975 views
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The Banking sector has woken up to the potential in the rural sector. More and more specialized... |
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1 referals
21 arguments,
1310 views
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Yes vs No |
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166 referals
3 arguments,
403 views
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139 referals
2 votes,
60 views
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When we are watching news channels or any other channel or reading news papers you bump upon... |
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2022 referals
12 votes,
243 views
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we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
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290 referals
2 votes,
36 views
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