Should Corporates BLOG?

On their website the corporates should open an open forum that gives the liberty for a user to write his / her experience of the brand / products. The customer log would be an eye opener and also the info about who the customer is would increase the corporates reach to the consumer directly.

It enhances the brnads chances for survival, it gives knowledge about any rectifications that need be done, it also creates a camaraderie between the consumer and the corporate for retaining the consumers interest levels in the brand / product while attaching miles of emotions with them!! The connect is undeniable strong. What do you guys say?

please visit http://mbhavecorpblog.wetpaint.com where I have penned my thoughts already!

Very true Makrand......

Definitely having a blog makes an excellent place to manage your online reputation. I have seen very few companies doing that rather they should build a Corporate web 2.0 like this TooStep platform bcoz we have all seen it happen: a company gets big and loses touch with its users/customers/visitors. With a Corporate Web 2.0 - you are in touch with your most passionate visitors. They form a exclusive natural community. What better way to find out what your customers think about you, want from you and want to tell you? Be ready for negative comments also & have a damage control mechanism. This is the way to go for corporates but don’t blog because all the other players are doing it. Don’t blog because it’s working for other companies. Blog because it’s right for your company because you need it. Earlier in similar kind of Idea Contest I mentioned - It is all about Social Media Ecology and Engagement Lifecycle to get success......

The benefits of blogging are various. A well written and up-to-date blog can be an important part of your company’s communication, it strengthens the brand and through it you can create relationships with customers, journalists, investors, employees and other target groups. By blogging you also have a chance to not only part take but also lead discussions and position your company as thought-leader and expert in your business field.

The blog is a complement to other forms of communication like the corporate web site, press releases and white papers, but it is a more informal way of presenting information. A press release has to be proof read, approved and sent at the exact the right time, and there is no way to undo and correct it once it has been sent. A blog post can always be edited and added on later.

The content of the corporate websites is often pretty static with the same information posted month after month, with the exception of some press releases and news items. By adding one or a couple of blogs the corporate site is frequently updated on its content. Aside from alluring interested visitors back to your site the blog format is also a great advantage when it comes to search engine optimization. Google likes blogs!

In the end, one of the most important benefits of having a corporate blog is that it facilitates and encourages two-way communication. Get feedback from you customers in the product development phase, listen to your fellow experts in the business and acknowledge what people are saying about your company, all in your own blog comment field.

Of course corporate managers should blog, but how many of them are honest bloggers? Most of the time we decide whether an issue is right or wrong in our minds and manipulate reality.

Corporate blogs would be a Great platform to maintain a relationship with customers.

By this companies can easily know about customer feedback, their needs.

This direct dealing with customers will help to improve the relationship and understanding .

Regards,

Rohini.