| Topic : Strategies to Improve Marketing and Sales |
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IT Sales and Business Development
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Activity:
88 views;
last activity : 07 06 2010 20:18:09 +0000
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Sell Benifits, not features.
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Sell what the customer wants and not what you have.
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Have a prepared and rehearsed product presentation!
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Sell what the customer needs and not what you have.
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Dont Oversell
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Product Bundling not a good strategy of selling!
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Focus on the client. Tell him how s/he benifits from your product/service. |
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It's more important to understand the fact that "There is always scope of improvement" so rather than getting into other product mix, it's better to cater the same product with customized features.
Totall agree with this one, most of them divulge too much on the features than what benefits would a consumer get so,, it is rather important to talk more on the benefits, than the features.
well proven fact"sale benefit rather than features" or in other word"whats is it in for me"
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First understand your customer and sell to him the product or service that matches his requirement.
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Before presenting your product to the public make sure you are well versed with its functions and features as well as take a insight like, what a customer can questions related to your product and be prepared with a well defined answer that pleases him.
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If your product is really useful to the client (as you think so), and has a value addition, a prepared presentation does not help. As soon as you start a pre-rehearsed presentation, you are not focussing on the client's need. Your presentation assumes that the client's need is what is in the presentation.
Selling simply would mean to actually let the client tell you what his need is - do not complicate matters - use simple to understand language and logic. Once you have the client on your side, and know what he needs -- prepare your presentation.
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When it comes to selling, the primary rule is that understand the need of the customer. If you have many products that satisfy his need, then sell the best solution to him - may it be product or service. If you don't have any products or services that satisfies his need, and you try to artificially create a need, you may succeed in the first time may be, but in the long run, you permanently lose a potential customer.
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When you are selling a product follow the prospect " .This product is best in offering these features" and brief client about your product until he makes a wise decision to buy it. Don't try to force him to buy your product but try to create an impact of your product on the buyer.
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I believe you should never bundle two or more products and try to sell because this create confusion among the buyer like which product features are best for him and he wont be able to make a decision properly.Don't complicate the selling process.Establish crystal clear sales objectives for every sales call using simple selling techniques.
Then watch your sales take off!. |
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