| Topic : The Art of Digital Branding |
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Marketing & Branding |
lifestyle advertising in a customer-centric world |
Web 2.0 based Social Networking |
9 more ...
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Activity:
360 views;
last activity : 07 06 2010 20:18:09 +0000
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Realtime Business
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social media service providers should provide features & controls to address relevant and spcific prospects
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FEED the PLATFORMS!!
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Strategic use
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I know business demand efficiency and speed, they demand a media marketing model that broadcasts their brand and message, and attract those with common, shared business interests so they can move onto the deal. Corporate should practice social media in essence to real time customer support. It’s all about the brand, so its important to give the company a live face first. Have a brainstorming with consumers in social media setup, and build a Community-driven model which can shape the business at the DNA level Please provide your inputs too....... |
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Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. Facebook ,twitter and a lot where lot of Corporates people are connected to promote their brand .
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.
If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business.
But in developed countries for Fortune 500 company its one of the best media to communicate your brand ,business through this innovative media.
The success of this media depends up on the age group associated with this media ,in india its only 25% as compared to developed country which stands at 90%.
Thanks Himanhu, eventually everyone will get into this...
It seems KODAK is coming up with 140 Characters Conference (twitter) on October 27th and 28th in Los Angeles. This shows how businesses what to connect with social media. In India soon this will catch up....
Great video Mr. Jayant.....kudos to u......
Yes there is lot to learn from this video.
Social media will revolutionize the way we communicate.....
My take on how to dance on social media:
1. Initiation, (one has to initiate)
2. Participation by you & from others
3. Taking feedbacks
4. Making it interesting
5. And sustaining it there after (Repeating step 1 2 3 & 4)
Social media is emerging & big corporates are getting into it. Indian example is TCS on twitter....
social media service providers should provide features & controls to address relevant and spcific prospects
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Social media service providers should strengthen the way its users catgeorise or segment their connections. Secondly, while accepting membership into social media, service providers should segment the memebres more rigorously. Thirdly, restrict the number of marketing mesages one can send using the media in a given period of time to a given number of people. Fourthly, make the service chargeable if the social media is used for revenue generation and aimed at promoting a specific brand, product or service. |
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Oh I slightly mis-undertood your question, but my suggestions still work as they clean the channels so that the marketing companies are heard. So the service providers should help first.
In addition to that, each marketer should do the following
1. Study each individual on the social media.
2. Map it to your offerings and see if there is a fit (A kind of prospecting)
3. Then group or segment these connections
4. Prepare a strategy to reach them or make them hear what you say
5. Bring them to a common forum and present
6. Creat user groups that match your ideal clients profile and start contributing things that are of interest to them and matching your offerings
Social media is so powerful, you can reach your clients at an individual level without physically commuting. So dont cripple it by mass mailers and bulk dumpings on the media and wait for random response.
Its a hard work, but remember that there is no commuting, no door slamming, it's fast, it is taken seriously if addressed prperly and all your prospects can get same quality of marketing campaign unlike individual reps doing at different levels. So the hardwork is worth it.
Dear Mr. Raghu, I am not talking about service providers here rather I am talking about business. If they have to use social media, how they should go about it?
You are right Mr. Raghu, all the features you said, the business marketers should definitely implement these steps for improvement in their business...
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Social Media is gathering a lot of momentum. Facebbok had groups of corporates indirectlydriving the brand and the company mission through the brand custodians (employees), twitter is tweeting BIG time with corporates... Have you tweet(ed) today??? Can it be more enterprising than that?? It all depends on how you FEED these platforms! Positivie feeding will garner curious visitors and automatic support. Being present and then LINKING constantly with prospective potential consumers is such a big high!! Keep feeding the pakltform and it will definitely elicit responses, that will turn into a wave and the wave into a TSUNAMI :)) Using WIDGETS would be a huge benefit too as these gadgets allow you to push the brand / product through constantly. Its good effective promotion that would keep the brand / product in the consumers eye constantly and on a daily basis!! I am honestly changing my views on Social Media platforms!! Good debate Jayant :)) |
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Most marketers don't understand the nature of social networking and social media. They are responding with little thought or strategy and wasting money as a result. Marketers must advertise where likely customers are spending most of their time and target ads such that they are consumed in the context of their activities and find ways to capture metrics of success. Twitter and Linkedin have a more professional user base than Facebook or MySpace. These social networks should be used to create forums that encourage users to share their experiences with brads. Not only will this increase brand awareness, but it will also lead to higher levels of word of mouth advertising and will increase brand advocacy. The presentation above shows US data of Fortune 500 companies. Lets talk about Indian data: A recent survey points out that only 25% business use social networking sites as a platform to recommend themselves and a lowly 18% have acted upon such recommendations. Are the marketers taking note? |
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Hi,
This is Sahil from www.rupeemail.com - A unique marketing platform for organisations like yours who are looking to capture audience using internet as the medium.
We are a local social e-commerce portal that connects service brands like yours to upscale, urban, transacting local audience in every city - and gives your brand a chance to showcase its USP and acquire new customers at 1/10th of traditional marketing cost (In fact at virtually zero costs)
As a Digital Marketing Company we offer end to end marketing and research solutions for customer acquisition, retention. We have Over 3, 90, 000 users signed up at our portal and we have their consent to send them marketing and other relevant mailers. Our user base is growing on an average around 20,000 new users sign up every month. Each and every email that is sent to our user base is safe and is delivered in their inbox. As we comply with the CAN SPAM ACT we are safe and there is no spamming.
Currently we send around 2 Million Commercial emails every month to our registered users. As the mail opening rates vary between 20- 30 %, the entire exercise is highly cost effective and assures great benefits to our advertisers.
Also, our user base can be profiled based on various socio-economic and socio-demographic preferences of the advertiser and can be precisely targeted as per the needs e.g. if you wish to target Male Graduates residing in Delhi, having income above 1 Lac etc, we can do that.
Further, we have run successful RupeeMail campaigns for Bindaas Bargain, Snapdeal, Khojguru, Inkfruit, Juxt Consult, Krea, Nokia, Bindaas Bargain, IMRB, Amazon.com, SKODA Autos, Reliance, TATA Indicom, TATA AIG, Lipton, Futurebazaar.com, Barclays Bank, ICICI Bank, Godrej Home Products, India Today Book Club, Yatra.com, Club Mahindra, ICICI Lombard General Insurance, in.com, Carazoo.com, Cleartrip.com, Mauritius Tourism Promotion Board and many more.
I’ll look forward to hear from your end and will be most happy to answer any queries you have.
Thanks and best Regards,
Sahil Chopra
Business Development Manager
Rupee Mail
Fax: (+91-11) 26511412
Mobile: (+91) 9899662259
Email: sahil.chopra@rupeemail.com
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