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International Business

 
Started by : Rohit Khanna, Project Leader/Managing Consultant, Accenture   12 12 2008 14:44:24 +0000
Industry : Management & Strategy ConsultingFunctional Area : Global Business(Strategy & Execution)
Activity:  18 views;  last activity : 07 06 2010 20:18:09 +0000

A successful, multi-lingual, international B2B campaign demands good research, planning and execution if the message is not to be lost and the budget wasted. Here You give the ideas or factors that will make or break a multi-national campaign...

 
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1 2
1 Fundamental Level
2 Communication Strategy

Fundamental Level

idea posted by Rohit Khanna Project Leader/Managing Consultant, Accenture
I could say we are all familiar with the 'global' concept localization of a global campaign but this should be so much more than simply changing the language of an advertisement or press release. Before any sales drive and promotional activity can start, some basic questions need to be answered. At a fundamental level, what fit is there between the products you want to sell and those items the market will buy? Development of a product/sector/country matrix that recognizes the differing stages of development in each territory will ensure that effort is focused on those products, sectors and niches that will generate the best returns....
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Communication Strategy

idea posted by Anil Kumar Singh Senior Consultant, GKC
I feel when developing your communications strategy, it is essential to research and understand local communications channels. Does any trade press exist in your key trade sector? What works best, above or below-the-line, or both? What exhibitions might be useful? How important are personal relationships? What are the key trends affecting the product or service you want to promote in each territory? The answers to these questions will drive every element of the campaign, from creative concepts to marketing methods used. It is therefore vital to ensure that your co-ordinating agency is flexible and media neutral – an approach that will allow it to adapt its communications model to each market without undue weighting to any one particular marketing technique.
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Mr. Karthik......please send them a private message than posting it on toostep directly which is a personal message which you have asked to the concerned person.
This totally looks like a debate..but why have you posted it as an Idea contest Ms. Anuradha.....It would have done great if you had created this as a debate than Idea contest...as there is nothing to give Ideas under this post..........
Dear Prodosh...I hope you wanted to put your comment in an Idea contest stated same, but for some reason you have created this debate unknowingly....so plz put your comment in that Idea contest.
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