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Steps to make buying more transparent & professional in large Indian retail chains

Started by : veena srinath, Marketing Manager, Tarang Software Technologies   10 22 2009 06:09:10 +0000
Keywords : retail store large procurement buying chain
Activity:  26 views;  last activity : 07 06 2010 20:18:09 +0000

I was recently discussing the importance of the buying function in Europe Vs India especially in highly consumer trend driven products like apparel and accessories.

It came to my attention that in India, the buying/procurement function; even in large format retail stores of reputed names like Westside or Lifestyle are not very transparent or professionally handled.

It is mostly the personal relations, likes & dislikes of a few key stakeholders that drive the buying. There is also a lot of corruption involved.

The human/networking angle is never absent even in the world's largest and most professionally run retail stores but it is not as rampant or driven by personal agendas as it is in India.

In more developed markets there is a greater focus on studying consumer buying behavior, market perception,global and regional trends and past performance of brands and other such scientific data before making buying decisions.

How can buying/procurement be made better in India?

Please drop in your ideas & suggestions.

 
 
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1 A national forum to share knowledge and network ?
2 Integrate buying and marketing functions
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A national forum to share knowledge and network ?

idea posted by veena srinath Marketing Manager, Tarang Software Technologies

For example do we need a national level "Buyers professional association" that cuts across product categories and focuses on best practices and so forth?
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by Shailena Varma, Logistics Manager, Target  | 10 22 2009 13:54:38 +0000

I also agree that we do need a national level "Buyers professional association" which cuts across product categories and focuses on best practices.

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Integrate buying and marketing functions

idea posted by veena srinath Marketing Manager, Tarang Software Technologies

This will ensure that the customer focus is sharper and buying is not happening in a vacuum without relevant inputs from customer behavior feedback and trend tracking.

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