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Started by : Chanakant Chougule, Media Planning, Mudra Communications   09 20 2008 22:27:09 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Communication(Sales & Marketing)
Activity:  16 views;  last activity : 07 06 2010 20:18:09 +0000

 
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1 Design in episode structure
2 Series format of multi platform context

Design in episode structure

idea posted by Chanakant Chougule Media Planning, Mudra Communications
By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts. But here I’m referring specifically writing or designing the production with a certain episodic structure in mind.
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Series format of multi platform context

idea posted by Parth Singh PR & Media Relations Manager, J Walter Thompson
There are many techniques available and  can be utilized in a cross-platform project. I’ll outline ways a production can be designed for multi-platform segmentation.A multi-platform series delivers self-contained episodes in different media platforms. Of all the segmentation techniques employed in the multi-platform context, the series format is the most popular.
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