|
Activity:
19 views;
last activity : 11 15 2010 09:57:47 +0000
|
|
|
|
1
What is the solution????
2
Focus on after sales service
3
Use different promotion strategy
|
||||||||||||||||
|
|
Looking at the current revamping VIDEOCON is following. What is the future of the brand in the Indian market??? How is the revamping going to effect the Brand Perception???? There are so many players in the indian maket and its now very difficult to regain the same position Videocon had once upon a time. Even today when people look at the brand it is not considered to be the best...What measures can be taken in order to change the perceptions of the consumers?? |
1
|
|
It is universally proven that 70% of your business are generated from existing customer or by retention, so for a brand like Videocon with such a huge product basket should focus more on the services extended towards their existing customers.
After sales service has always been a key factor & essence to any successful brand specially for consumer durables/electronics industry.
Thanks.
|
0
|
|
Hi sanjjay, good ideation thanks for initiating. Videocon once was the best brand. They are the one who used the most advanced technology. But due to tough competition they lost the market. This is the period of promotion, many brands are successful only because of their attractive promotion. So videocon should come up with innovative ways to attract the customers. Thanks...... |
0
|
|
|
It can be better. vs It seems not better. |
|
|
45 referals
7 arguments,
244 views
|
|
|
|
756 referals
7 votes,
97 views
|
|
|
Petrol,Petrol+CNG,Biofuel vs Diesel,Electric cars |
|
|
451 referals
13 arguments,
116 views
|
|
|
|
|
|
|
|
|
Please give out every possible logical and rational idea which is practical in present context. |
|
|
81 referals
5 votes,
130 views
|
|
|
What are the ideal feature a professional network should have. What more do we require than just... |
|
|
2627 referals
5 votes,
272 views
|
|
|
|
0 referals
3 votes,
57 views
|
|
|
|
|
don't worry next year indian goverment take trail in mumbai AC Bogi in local. |
Looking at the current revamping VIDEOCON is following. What is the future of the brand in the Indian market??? How is the revamping going to effect the Brand Perception???? There are so many players in the indian maket and its now very difficult... |