| Topic : New Consumer Marketing |
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Posted in Community :
Marketing & Branding
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Activity:
16 views;
last activity : 07 06 2010 20:18:09 +0000
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Brand Licensing
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Word of mouth
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Specially when talking about kids, the brand needs to be promoted by an association with a character. We can see an example of Shaktiman who was the Indian hero for kids.Products like milk were related to him in order to show the product feature strength. These are the things which excite kids the most. |
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Marketing through word of mouth plays a very exciting role here. P&G do you remember that magic it created through its tremors. Uncle Chips was also the one affected from it. |
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