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Posted in Community :

Media Entrepreneurship

 
Started by : Rajesh Kanwar, Media Planning,J Walter Thompson   02 26 2009 04:10:45 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Pricing(Sales & Marketing)
Keywords : advertisement budget
Activity:  26 views;  last activity : 07 06 2010 20:18:09 +0000

What are the things that should be ket in mind before budgeting an Ad?

 
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1 2 3 4
1 Recall Value
2 stage of product in PLC
3 Market Share
4 Competitive market

Recall Value

idea posted by Vaibhav Gaikwad Media Planning, Mudra Communications

Rather than spending on more campaign design the amount should be spend on recall value of the product.

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stage of product in PLC

idea posted by Rajesh Kanwar Media Planning,J Walter Thompson

Before designing a budget look as to in which state the product is and accordingly the budget is allocated.

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Market Share

idea posted by Saravanan Rajenan PR & Media Relations Manager, Mudra Communications

Take into consideration the market share of the product if it has larger market then the amount spend need not be high.

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Competitive market

idea posted by Arnab Sen Media Planning, Mudra Communications

If there are amny competitors in the market then the amount spend on product visibility should be high.

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