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Topic : Rewinding the time...
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Marketing & Branding

 
Started by : Shweta Nigam, Asst. Manager/Manager -(NonTechnical), IBM-Daksh   03 24 2011 04:31:20 +0000
Industry : Radio, TV & Films
Activity:  99 views;  last activity : 10 16 2011 06:48:16 +0000

 

http://amit.sahrawat.in/wp-content/uploads/2009/05/dekhbhaidekh.jpg

We all have a set of favourite shows ranging from dekh bhai dekh to nukkad and a lot more. Today the clarity of print has increased the technology has advanced and lot has been done to improve the visual qualities of the shows. Still why do we feel more attached to the old shows and feel they were of better quality?

 
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1 2 3 4 5
1 Content matters
2 We get nostalgic about our past
3 Saturation breeds contempt
4 old is always gold
5 Content matters
6 "Association, reunion of thoughts"
7 Original Idea and most important thing it ...............
8 Only the fundamentals
9 depend on viewer
10 depend on life style
11 OLD is GOLD
12 content matters
13 Content Matters
14 Is Negative Branding killing the reputation of the Organization
15 Content matters
16 Content matters
17 We get nostalgic about our past
18 Familiarity
19 for some ppl, old is gold, tats why they like to watch reruns
20 character of humanbeing is limited to one himself only raghubir.maan@gmail.com 9850557678 TRIMURTI CORNS AGRO FOODS PUNE
21 Diluted and poor script
22 Emotion, storyline, good acting....
23 OLD is GOLD
24 little change

Content matters

idea posted by Shweta Nigam Asst. Manager/Manager -(NonTechnical), IBM-Daksh

Thought he quality has improved still the content has degraded. What we watch today is either a same to same saas-bahu saga on every channel or a copy of some firangi reality show.

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Yes, content matters for everthing. I support your udea, Shweta & thanks for referral.

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Yes, content matters for everthing. I support your udea, Shweta & thanks for referral.

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In any TV program, what is important is the subject matter to be conveyed to the viewers and their acceptance counts a lot.

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We get nostalgic about our past

idea posted by Kaushik Ghosh Senior IT Officer, Minstry of Defence, Govt. of India
We always try to relate some past events with these TV shows. We look for a sigh of relief from din and bustle of our present days. When we feel mentally disappointed we seek shelter of sweeter events of our past. Forgotten past is even sweeter; as "heard melodies are sweet but those unheard are sweeter".
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Saturation breeds contempt

idea posted by Mohammad Bakhsh Project Leader/Managing Consultant, Freelancer
I have a very unorthodox view.The technological advancement leads us to believe us in to total disbelieving. The old script or sitcoms, movies affords us room for innovation and contemplation.
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I do mean what u understood but with variation,that quick advancement blurs our thought of innovation.Of course the other side is for those who shares lighter side.

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Did you mean our advancement makes us more contemplating which makes a room for us to criticize the shortcomings of these shows rather than enjoying and reconciling with the funny sides of these shows.

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old is always gold

idea posted by pradhnya meshram Sales Executive/Officer, Tata Communications Ltd
Technology may get advanced but the happiness from the simple things is precious and so is old TV shows.
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Content matters

idea posted by Peeyush Chauhan Associate/Sr. Associate -(Technical)
May be because this is what we want to have. Today's realty shows have one thing in common.. no theme.. so, of course, content matters.
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"Association, reunion of thoughts"

idea posted by R.Hariharan Subramaniam Account Director, (Strategy and Planing), LIVEPOT QATAR, AL Wakhra
There is no other option but to enjoy the most what you have been always enjoying, so reruns of old TV shows atleast bring back the old good memories to go with the present unnatural kind of entertainment. infact, old is gold, we still go back to 1983 world cup victory in cricket to cheer the indian team of the present generation. so overall I would say its a association and reunion of thoughts that runs in everybodies mind.
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by Shishir Chandra, Freelancer, Power  | 03 26 2011 03:02:32 +0000

Present is derivative of past. we may be looking for the orginal.

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Original Idea and most important thing it ...............

idea posted by Syed Shakir Hussain Advocate, Syed & Abdul Associates
What we see today is the remake or copy of these original which had make us laugh and cry in the same time and everything was innocent like content, story, comedy, acting and most important us…. It not only reminds us of our childhood or past memories but also our innocence what today we have lost ….. It reminds us of our self what we were and what we are today………..
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Only the fundamentals

idea posted by MOHAN RAJ MBA/PGDM student, Kongu Engineering College, Erode
for any kind of innovative technology to excel whether it may be an old idea or new one, its always the fundamentals upon which the entire structure is built. therefore in my point of view, its the fundamentals which gets my attraction rather than past or future.......
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depend on viewer

idea posted by rahul dev sharma B.Tech/B.E. student, mahakal institude of technology& science ujjain
this metter totally depended on viewer views becouse viewer watch any tpye program ,this program rating is also high nd program running succesfully . viewers not watch program so progaram rating is also low than channel also stop program tellicasting.
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depend on life style

idea posted by prakash singh bisht Asst. Manager shipping, magppie international ltd.
Success of any technology depend to their customers 1) Awareness 2) reach 2)pocket 3)convenient. if we understand what the meaning of these four words to customer then we realize why still people loving watching old TV shows.
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OLD is GOLD

idea posted by Rajendran Mariagnanam Mariagnanam Founder and managing partner, Braintrain consultancy services LLP
Earlier Programs were good and added value to society .Though some of the newer programs add value the whole lot is commercially driven and even if technology has improved the mind cannot retain a host of thousands of programs that emanate from 100 s of TV programs.Many cant even remember what are the TV channels too. I for one remember the chitrahar program that has multi lingual program of songs with vedio clippings was very famous some 20 years before and all those wonderful old movies in may languages are recalled by many.Lets us ask some younger generation people as to how programs they remember today ? i can say many programs die a natural death because of content quality and more than that the ethics. Even now except for soe many live on ethics and live and let live principle and hence good programs if with good ethics without much commercialism comes in would be appreciated and would be remembered by many in the years to come.
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content matters

idea posted by Pramod Shivaji Ithape B.Tech/B.E
yes i agree with ms.shweta and mr. virag old program or tv shows/ channels we can't forget. we always remember old movies like sholey , amer prem ... but new movies we forget very fastly. we always listen to give refreshment from old songs not all new songs
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Content Matters

idea posted by Piyush Jain Localization and Vendor Development, Ericsson India Pvt. Ltd
content always matters.. today also for people with intellect... Rest west affected public is also present which watch just for show off even if they don't like...
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Is Negative Branding killing the reputation of the Organization

idea posted by Satya Prakash Test Lead , CTS
The organizations are calling off their products , and substitute for the default pieces - Does it raise a question on the product reliability and what about consumer confidence
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Content matters

idea posted by Amit Singh Application Support Hazel Infotech
i like something very good to watch from past
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Content matters

idea posted by Venkatachalam Teacher/Researcher, Sri Durga Indological Research Institute
Obviously whether it's new or old content is the main aspect. I'll give you the meaning of the words of great sanskrit poet kalidasa. He says, Nothing is good just because of being good as well as nothing is wrong just because of being new. In every aspect we should analyze the contents and then should come to a conclusion. How true it is!!!
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We get nostalgic about our past

idea posted by Veena Narayanan Software Developer, Spectrum Softtech Solutions Pvt Ltd
May b coz der may b loads of memories related to old shows. Time changes, along wid dat human beings too. But momories are always everlasting..
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Familiarity

idea posted by Raju V P Senior Manager, an International Bank
The more one hears a song, the more appealing it becomes (for some classical, for some western and other loud ones and for some both). And the basic tendendency of man is being comfortable around familiar things. Yesterday's songs will be appealing to me. And today's songs will be appealing to my childen.
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for some ppl, old is gold, tats why they like to watch reruns

idea posted by srirang gollerkeri Senior Recruitment Specialist with AimPlus Staffing Solutions
for some ppl, old is gold, tats why they like to watch reruns
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character of humanbeing is limited to one himself only raghubir.maan@gmail.com 9850557678 TRIMURTI CORNS AGRO FOODS PUNE

idea posted by maan raghubirsingh hajurasingh Asst. Manager/Manager -(NonTechnical), bafna motors

it is depent on the character of person what he likes and deslikes. but liking of things which can make us really happy is always good for oneself only. But our happiness can come ever from immoral conduct which can harm to others as well as to me is not good for anyone.

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Diluted and poor script

idea posted by Apeksha IT/Technical Editor,
Today's TV serials are mundane and lacks the message to convey to the audience. there is no intriguity or contemplation or for the audience to ponder about any storyline. the old tv shows had lot of sensitivity and senusality was expressed or conveyed more in the silent way. the decorm and characters who played that role exhibited or conveyed the message and meaning in the right way. Unlike in today's serials you find characters barely clad and exposure of heavy jewellary, its more glamour and physical display of emotions..thats too sloppy and makes one to turn off the showws.
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Emotion, storyline, good acting....

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OLD is GOLD

idea posted by V. Srinivas Freelancer, Information Technology
There is not enough matter and content in modern day serials and movies. Only "new" thing there is a lot of body-body contact, violence and a free use of abuse and expletives. This is missing from the older generation stuff. There was also content, story and theme. The camera could pan on the hero/heroines face for a full period of 15-30 seconds and they could hold the expression. Todays actors cannot. There is no intrinsic beauty ar capability in topdays people
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little change

idea posted by Biswajit Sarma Project Manager - Construction of Raddison 5 Star Hotel, DS Group
People like changes. There are lots of differences in the lines of technology between old shows and new ones.
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