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Started by : Sunita Mohapatra, Product/Brand Manager, Tata Motors   07 17 2010 07:49:02 +0000
Industry : IT ProductsFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  91 views;  last activity : 07 24 2010 05:34:27 +0000

Love it or dread it; right brain or left; waste of money or revenue generator: marketing is always in question. Should we do it? Why isn't it working? How much should we spend? Can we even afford it? Why do others do it so much better?

The answers are actually quite simple. Unfortunately, too many people get easily confused over the real objective of marketing.


So, what are the marketing mistakes made by software comapnies??

 
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1 2 3 4 5
1 Believing that SEO and social media are critical.
2 Believing that word of mouth happens on its own.
3 Assuming you are your target customer
4 Huge Variation in salary even for employees in same rank ..
5 WORST WORLD OF HUMAN BEGIN....
6 Prequently reshuffling revenue targets.

Believing that SEO and social media are critical.

idea posted by Sunita Mohapatra Product/Brand Manager, Tata Motors

Because software companies understand search engine optimization (SEO) and social media, they assume those tools must be an important competitive advantage. Perhaps they are in some cases, but in many others, they are actually a waste of time and money (yes, I am a marketing person and I am saying that!).

If your target buyers search for information related to your products on the Internet, then of course you should make it easy to find your company and content, especially if your keywords are highly competitive or mixed with other unrelated products.

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Agreed Ms.Sunita Mahopatra.

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by Nithyananda , Area Manager, EEE LLC  | 07 20 2010 04:50:25 +0000

I support Sujatha, SEO * Social Media are not only the critical components in marketing.

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Believing that word of mouth happens on its own.

idea posted by James Masih Product/Brand Manager, FedEx

If you build it, they may not come&seriously. Even if some targets said your idea was a good one, are they willing to pay for it? Many entrepreneurs go to friends and family for funding as well as confidence that the proposed software is needed. But your friends and family (or even your investors) are probably not your buyers.

Don't get happy ears and believe that their being nice to you means they will open their wallets when you come back with the product ready for sale. Friends and family won't tell you that your baby is ugly either, so make sure you have a good representation of your real target buyers before, during, and after you build the software.

Better yet, go to people who bought from your competition or are accomplishing the same tasks using a totally different method. Ask them why they didn't come to you.

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Assuming you are your target customer

idea posted by Saurabh Awasthi SBU/Profit Center Head, ONGC

Let's be clear: "Customer" can mean the buyer (the person who signs the check for the purchase), the user (the person or persons who actually use the product), or the influencers (the people who have a say in whether the company buys it or not). Whether your product is business-to-business (B-to-B) or business-to-consumer (B-to-C), there are almost always multiple customers in each sale, and knowing them is paramount.

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Huge Variation in salary even for employees in same rank ..

idea posted by varun agrawal Engineer design and verification, Sasken Communication Technologies Limited
Above thing creates apprehension and so the dip in productivity.
1
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Yes variation in salary,especially the software,and techies score a notch

better than other streams of engineers,this anomaly has to be rationalised.The thrust has to come from the govt.to give importance for other streams also.

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WORST WORLD OF HUMAN BEGIN....

idea posted by Madhubalan.k Software Developer, Invictus technology solution (p)ltd
underestimating the talents by rejecting with their stupid selection policies... creating a greater difference between team leader & subordinates... not allowing t get a satisfaction time t relax the employ.. keeping away t taste the success buy giving low rate salaries... hmmmm still more....but i c"t write it more since my boss using the same site t debut the topic....
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Prequently reshuffling revenue targets.

idea posted by Mohammad Bakhsh Project Leader/Managing Consultant, Freelancer

The software companies have elusive targets of revenue earnings.In an efforts to be in race with other competitors,they frequently reshuffle their targets of revenue and fail.In this age of cutting age technology,some sort of sensible thinking is required.

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