Web Strategy Mistakes by Brands

 According to me,very few companies have invested the proper time or effort into being effectively positioned in the major search engines. Once built, most people assume that the Search Engines are all rushing towards their website.To their shock, they eventually find that while they want to be in the Search Engines, getting there is not an automatic process. Usually, there are excuses for lack of search engine marketing... most commonly, "we don't really feel that our particular audience would be looking for a solution in the search engines".

Taking into account the brand and its initiatives (TG, Application, Utility etc) make sure that the brand is present on all relevant portals on the WWW address. Anything that gets logged on the net is automatically tagged and naturally gets on various search engines.

Appropriate tagging and usingthe SEO process as described by Ms. Pandey, the best results can be achieved!

Websites are not technology - integrating them with CRM or ERP systems are very technical issues and should be treated as such. But building a website is a function of marketing. In today's world, a website is a marketing tool - whether it be a lead generation tool, sales support tool or a client extranet. Once you know what kind of server environment and language you will be building in, there are few technical issues that will be popping up.

often the agencies tend to make changes in colour etc of the logo, this is not advisable

Very rarely a website tightly integrate with other marketing activities such as direct mail and print advertising. Ideally, a company will drive prospects to specific URL's to accept an appealing offer that might have been presented in a direct mailer or advertisement.

Most people realize the need for a site, but don't understand what it can/should do for the company. And when they do have a goal, they don't measure it. A website's objectives will in most cases be to drive revenue or generate qualified leads.

Remember, it's not your individual opinion that should drive the creative design for the website. The website should be created for the customer in mind. A site should have some unique flavor, and personal preferences aren't completely disregarded. But we must conform to some standards of usability and habits, and be creative around them.

There is no reason to have content that is outdated and stale. A content management solution can be implemented very affordably and allows a company greater control over their site. It allows non-technical people the ability to control content. Most good sites today are built with a content management system.