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Topic : Handling Customer Complaints
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BattleGround for Sales Professionals

 
Started by : Ramdas Pawar, Sales/BD Manager, Flex   01 11 2010 12:52:25 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  71 views;  last activity : 07 06 2010 20:18:09 +0000

Businesses know that customers expect prompt, courteous attention and accurate information when conducting a transaction. They want the goods and services they buy to be of acceptable quality, and for the merchant to act quickly and appropriately when problems arise. Customer complaint management initiatives are mechanisms, approaches and techniques merchants use to increase customer satisfaction with their products and services.

These initiatives attempt to anticipate and prevent problems and complaints from arising, promptly and appropriately address complaints through internal processes, and, when internal complaints-handling processes prove insufficient, resolve disputes fairly, effectively and efficiently through external private dispute resolution approaches.

So I want to ask you people what are the different Customer Complaints Management Initiatives?

 
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1 2 3 4 5
1 Dedicated Service Cell & Arbitration
2 Feedback loop
3 Launch a product support program
4 Efficient Enviroment !
5 Draw on existing institutional structures.
6 one to one service

Dedicated Service Cell & Arbitration

idea posted by Makrand Bhave Marketing & MICE, WIZCRAFT International

Products that require after sales service like the Electronics and electricals industry, Automobiles, IT etc must have a dedicated service that FUNCTIONS!! Most existing today are mockeries.

Arbitration is also a way of managing complex legal issues in customer complains particularly in Real Estate, Manufacturing & Production etc. Thanks for the referral Ramdas :)

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by Ravindra Sharma, Managing Consultant, CHEF-India  | 02 02 2010 06:22:40 +0000

Agree with Makrand.

To add; Giving up before reaching any logical conclusion for the customer issue is the worst and commonest error in practice by most. Even in fiercely competitive markets many companies continue to behave as if in monopolistic age. 

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I agree him we will dedicate ourselves to the job then only we will achieve our goal with good result. Dedication is the stepping stone of success. 

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Feedback loop

idea posted by Ajay Joshi President & CEO, ERP Consultants India

Any customer complaint management initiative should have an effective feedback loop. Anytime anyone complains, he/she wants to know that the complaint was heard and within a reasonable time, that there was some kind of disposition. Customer does not always expect positive outcome if he/she thinks that the process was fair and open.

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Launch a product support program

idea posted by zion Account Executive, Sonata Software Limited

For a complex product, build a services industry around your product for yourself(inward looking)/Build a proactive customer support toll free service for your customers (outward looking) and ensure you have highly competent professionals with a mix of expertise and courtesy to run your helpdesk services.

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Efficient Enviroment !

idea posted by Mathew Cherian Research Associate/Analyst, Western Michigan University

Efficient environment is a necessary factor for, even companies to consider Customers as a Stakeholder in their company. Moreover, professionals or Agents manning companies must be trained to consider their actions compliments the "collective collaboration" efforts of the society which in game theory one calls the "group rational" behavior.

Citizen as a group would like to have all what is said above in the question, with few more addition which I don't think anyone has experienced here in India after or before independence. One is welfare, the other is to purchase products with costs falling in their purchasing power or ability to pay. Then of course they would like the products to be safe, green if possible, durable enough so that they don't break once they start using it and an effective mechanism to redress if any one of the above is missing.

So the solution lie with the government to create the culture corporate as well as social so that one gives to the work what he expects others to do for him. That is if I am A working for company X and is expecting all the above, then moraly and by training A should be able to deliver it through his actions working for X.

It is the problem how our country is conceived from inception, we did only industrialise without mitigating it's side effects or making it useful for citizen in the functional sense. Our academic, social training doesn't include value of our actions or functionality in work as something sacred to adhere to in our daily actions let alone brotherhood or sisterhood or equality which democracy prescribes.

As long as positive values are not incorporated in citizen, it is difficult to redress consumer complaints. If the Judge doesn't get what he is looking for in his environement and if someone goes to him for redresal, he may not like to redres you what he himself is not aware of or not geting. Companies or Vendors don't maintain any "replacement" or "return" window in their permises for easy redresal because of the same reason that they are not ethical themselves or are not trained and the redresal mechanism which is suposed to be functional is very lienent.

It will take time before we ever can consume like other countries that have addresed these problem and conceived Paretto optimal efficient environments and also through cultural training they try to deliver ethical outcomes as much as humanly possible.

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Draw on existing institutional structures.

idea posted by Ramdas Pawar Sales/BD Manager, Flex

For many firms, industry associations represent known quantities — trusted intermediaries with the profile and experience to bring parties together and broker differences. Associations can provide forums for discussion and serve as a basic institutional structure for moving Customer Complaint initiatives from concept to implementation which may necessitate creation of new, more specialized structures beyond the capability of conventional industry associations.

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one to one service

idea posted by Cora Ho Sale,www.mossfaucet.com, MOSS INDUSTRIAL CO,.LTD

I think to implement one to one service to customers is workable,but it is only applicable to factory operations。 As a terminal service providers,If the product is expensive I think  each product print a independent ID, So it can be the basis of these numbers to do after-sales service。 But if cheap product it is surely no after-sales service.

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