| Topic : How brands can tap Indian consumers? |
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Marketing & Branding
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Activity:
65 views;
last activity : 07 06 2010 20:18:09 +0000
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Comparision: Price, Quality and VFM
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A sexy cinema actress acknowledgement
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Quality of the product
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Reliability
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Brands are not demographic(local/foreign) but product specific?
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purchase towards local brands
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Whether the product satisfy your needs and habits.
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There is a basic attitude of comparision where Indian buyers are concerned. We are definitely amoungst those nations that have made a mark in the manufacture of Automobiles, Electronics etc. In fact it is more of a pride than any other value that makes us compare our LOCAL product with foreign brands. The fact that huge global brands have now established manufacture process in India should be an indication of the fact that the presence of these foreign brands is so essential in India to woo the Indian buyer. I do not think that we have the feeling of being inferior at all but its the cost that we pay for the value that you receive which is more often than not taken into account. Its also the peer pressure of being a user of MARUTI and not a MERCEDES or BMW or SKODA or any other automobile. It is also not about using a NOKIA or SONY but after the entry of VIDEOCON in the cellular hardware market I am sure a lot of people will automatically consider at least "LOOKING" at a Videocon cell and then making a buying decision. I have a feeling that there is going to be a very healthy shift of buying attitudes towards out local brands very very soon!! Good debate Yash!!
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I'm agreeing with markand.
We marketing people tend to forget that it is not a fight between a national(local) brand against foreign brand. A brand has a very long gestation period, and it doesnot work overnight by intense publicity.At most it can create awareness but to translate that in to actual purchase, a brand needs to have delivered. So for a new brand (Indian/Foreign) to focus should be on trials. If that succeeds the differentaiation of a brand on demographic parameters become minimal.
I agree with makrand.Another citing example for this is the entry of cello grip pens into the Indian market.when Reynolds and others dominated in the market cello entered and the consumers warmly welcomed the local brand.I do believe Indian customers are very enthusiastic and patriotic towards local brands.
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Consumers in India are dumb and impulsive
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I dont think this argument is true.In our nation there are consumers who makes a rational and extensive buying decisions.
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Many people opts for quality. They perceive that the high price tag could make the product more durable and that they could certainly rely upon. |
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Yes there is a huge chunk of consumers who never compromise on quality but on cost.
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Indian consumer looks for relibility..that's the reason why 'made in China' products sell better under Indian brand names. Now if the same comes with better price its Sone Pe suhaga. |
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Today the idea of local/foreign brands have become irrelevent. We are living in a global village, for a consumer point of view what is important is that Brand's promise and subsequent delivery.So earlier association of brands with demography like Germany(engineering) or Japan(Electronics) are obselete. |
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yes, sir indian consumers mostly see the price, but some consumers who are aware of some products they only can see the brand..for example if a customer is aware of detergent powder, then he knows which brand is suitable to him but if a customer is not aware of the same detergent powder he mey regularly swith over to other brands as per prices of the products, but most of the customers are seeking more products which are low price and qunatity... because i have some experience on retail marketing because i have done a project report on puuchasing trends of customers at the shopping malls... so finally my openion is they show intention which are low price and brand may or may not be... |
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I think this is the main thought that runs through customers mind. The product should suit and satisfy the purchaser in the long run. |
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