| Topic : Global Brand Strategies |
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Posted in Community :
Marketing & Branding
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Activity:
27 views;
last activity : 07 06 2010 20:18:09 +0000
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Brand Domain
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Brand Reputation
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I think global brand needs to provide relevant meaning and experience to people across multiple societies. To do so, the brand strategy needs to be devised that takes capabilities like Brand domain,Brand domain specialists are experts in one or more of the brand domain aspects (products/services, media, distribution, solutions). A brand domain specialist tries to pre-empt or even dictate particular domain developments. This requires an intimate knowledge, not only of the technologies shaping the brand domain, but also of pertinent consumer behaviour and needs.
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First all they need is brand reputation, they must use or develop specific traits of their brands to support their authenticity, credibility or reliability over and above competitors, and brand reputation has to have a very good, Like a horse, the brand reputation specialist can also thrive an association with celebrities. understanding of which will convince consumers.
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