What are the - Top 10 Common Mistakes in Mobile Marketing

Mobile users don’t want to download your entire annual report or navigate seven levels of your website. The first rule of creating great customer experiences is to think about the kinds of things you want to do when you’re out and about:

  You want fast access to relevant information.
    You want services that recognize you’re on the move.
      You want location-aware, activity-specific experiences.

Thousands of words, massive images, slow downloads. Lots of clicks - not so good.

The flip side of device limitations are the many things a mobile device can do that PCs can’t. One marketer we know likes to say that a cellphone isn’t a disabled device, it’s a differently-abled device.

The best mobile websites exploit the many things mobile devices can do. Remember what your users are holding in their hands:

      It’s a phone
      ...why not invite a call (and make it a link)?

      It’s a camera
      ...let your customers get famous for their photos or enter picture contests

      It’s a video camera
      ...think short films that tie into your brand, campaign themes or brand values

And many more......

Mobile is a tool in building relationships with the world out side me. I would not like a stranger to get into that world.

If a message comes through a known source than I am not only eager to look into the message but also have a measure of believability in what I see and read.

Mobile Marketing is a is only a sales promotion tool, but is often mistaken as a tool for Branding. Mobile Marketing should only be used for short sales promotion messages aimed to induce immediate response from the prospects.