What are the advantages that Oracle CRM gives its user?

Rarely does one size fit all. A company may have an immediate need for a quick
CRM implementation with no IT involvement and choose a multi-tenant ondemand
solution, but as the organization grows, it may want to consider a privately
hosted or on-premise solution for greater flexibility and control of operations. Even
within one organization, CRM requirements may differ markedly among functions
or individual lines of business.

Companies invest in best-of-breed front and back office applications to streamline
critical business processes for a particular function. However, these applications
often operate in their own operational silos, making it difficult to connect business
processes that span application boundaries, resulting in lower user productivity,
data quality issues, and reduced sales effectiveness. Seamlessly integrating CRM
applications with other enterprise systems – although a top priority for many
enterprise executives – remains a challenge for most organizations. Many
companies underestimate the amount of effort needed to integrate front and back
office systems