| Topic : Retail Brands - Threat Or Opportunity!! |
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Activity:
20 views;
last activity : 02 10 2011 06:16:38 +0000
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Lower Prices/Higher Margins
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High availability
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Established retailer's private lable brands has potential to cannabalize the other brands.
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Customized Product
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lower prices
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Private label goods are generally much cheaper to produce than branded goods, due to the lack of advertising and marketing expenses. As such, retailers are able to purchase private label goods for much less than they would have to pay for comparable branded products. The cost difference is usually large enough that retailers can offer customers lower prices while still making higher profit margins themselves. Lower prices can be enticing to customers and increase a company's competitiveness. Small chains have a particular incentive to offer private label goods; they are often unable to match larger retailers' prices for branded goods, but private label can allow them to price more competitively. |
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NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 02 04 2011 17:51:25 +0000
i support this side views posted
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Amiya Chaudhuri, Company Partner , ADUNIQUE 76
| 02 04 2011 14:32:17 +0000
Established retailers make good profit out of the private label brands and later these labels may make future platform for establishing the brand in a successful manner
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Rathin Deb, Freelance Retail Consultant
| 02 03 2011 10:28:16 +0000
Sheetal the private labels are selling and selling well. the customer gets value for money and the retailers earn more profits. In case if there is no private labels then the price of Branded Products would be double the price, at which they are selling now So it is a blessing in disguise..
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Retailers may run out of branded products. but will fail to stock private brands at the store.They also offer a decent competition to established brands
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SHRIKANT MANOHAR DANKE, Project Manager, Phadnis Infrastructur Ltd
| 02 03 2011 11:54:41 +0000
I want to support this idea.
Established retailer's private lable brands has potential to cannabalize the other brands.
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Retailers get higher margin from the private lable brands and can sell to the consumers at low price.
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No supporting Arguments for this idea
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The biggest advantage that a private lable brands have is customized product sizes and the feel of a home-made product which these brands project.
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No supporting Arguments for this idea
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private label goods are competetor of national goods or brands but its good for common people because they can't apporach that big market or brand thtswhy private label survies in market .
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No supporting Arguments for this idea
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