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| Topic : Brand Your Customers - They Are The Key To Success!! |
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Posted in Community :
Marketing & Branding
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Activity:
126 views;
last activity : 12 30 2010 05:05:11 +0000
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High sales..
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Loyalty and Lesser Ad costs
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PUBLICITY BY A WORD OF MOUTH BY THE SATISFIED CUSTOMER HAS A FARHING & LONG LASTING EFFECT
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customer loyalty with assurance of higher profits
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LESS EFFORT IN SALES AFTER SERVICE
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Customer in Focus.
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We get the perfect suggestions & ideas to build more strong our brand. Remove the obstacle of future risk of brand also.
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Brand Patronage
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permanent customer
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yes
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Kishore Kumar Deekollu
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LOyal BrAnD
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Many benifits..if the customer satisfied of a brand that when he satisfied brand ,.he purchase only this brand (becoz he bel)
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incrment in top line
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Focus to competitors movement on the same products/service to maintain consistency in satisfactory level
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Long term survival
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Diversification
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IT CREATES A GOOD IMPACT
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Yes
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EXPENSES REDUCED
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Loyalty and free advertisement
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If customers are satisfied then the no. of sales ultimately increases & thus the profit margins. The brand gets better recognition. |
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NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 11 20 2010 18:03:39 +0000
I support this side views posted.
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s.baalu , Consultant, XYZ LTD
| 11 19 2010 13:18:50 +0000
Any satisfied customer becomes an unpaid brand ambassador,by telling everybody about the brand.He wants to assert he has taken the right decision but it is useful to the brand by helping others to think about the brand when they want to buy.
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Anurag Kumar Singh, CEO/MD/Director, Green Flag Branding Solutions Private Limited
| 11 18 2010 15:49:34 +0000
When Branding is successful in the market, then the product associated with that brand, has a unique stand in the market, so the company who is owner of that brand does not have to fight a lot when it comes to launch a new product or service. I don't think that profit margin increases, but yes sales obviously increases.
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If quality and after sales service are good, the customer will be ready to buy other products launched by the Company. In addition to this, mouth to mouth publicity from satisfied customers result in lesser advertisement costs
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JOGINDER SINGH CHANDNANI, CSS (Customer Service Specialist), Infiniti Retail
| 12 19 2010 06:25:43 +0000
The Biggest Advantage to a Brand is of Repeat Purchase & Mouth Publicity.
One is of Cost Saving & other is of Revenue Generating.
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suhaschandra deshpande, Marketing Associate
| 11 13 2010 19:38:44 +0000
One can get repeated business from the same customer if and only if he is satisfied whether it is branded or non branded product/service. The loyalty plays a vital role in the same way as in the case of married partners try to please, appease and satisfy each other by various means continuously...!! Sounds funny? But universal and philosophical truth lies in the business also when one can easily shift the loyalty if extra-ordinary efforts are not taken...!! Other than gaining long term loyalty, what else can we expect in business also?
PUBLICITY BY A WORD OF MOUTH BY THE SATISFIED CUSTOMER HAS A FARHING & LONG LASTING EFFECT
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PUBLICITY BY A WORD OF MOUTH BY THE SATISFIED CUSTOMER HAS A FAR REACHING & LONG LASTING EFFECT
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guru ramanathan, Freelancer, Publishing
| 11 17 2010 06:08:38 +0000
Quality and after sale service might be good but, personally if the customer is satisfied that the product fulfills his need then, he will promote the business irrespective of the fact that the cost might be high or company's fame. Just word of mouth won't do advertisement will be needed to increase the new customers
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Ravindra Sharma, Managing Consultant, CHEF-India
| 11 15 2010 06:12:56 +0000
Agree Sudhir and Davies, And let me highlight again,"an almost free publicity guarantee".
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Davies francis, Analyst, self
| 11 12 2010 14:11:21 +0000
word of mouth is all denoted for bulding brands which ll reduce the expenses ,ll also help the co for launcing new product at reduced cost
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A satisfied customer is a best advertisement. Satisfied customers build brand loyalty within customers, and satisfied customer is loyal customer.When a satisfied customer repeats his purchase again and again, or when he recommends other customers because he is satisfied, the net result is a healthy bottom line in which both customer and company mutually benefit. A satisfied customer means several more customer means several more customers through the good word-of-mouth and this results in high profits to company, that's why branded products are highly purchased even when their prices are very high. They also ensure the high retention rate of customers with that brands.
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B.H.Agarwal , Freelancer, Technology Consulting
| 11 15 2010 10:01:25 +0000
A satisfied customer may tell six more, but a dissatisfied customer may tell many more. Once adverse report goes, the recipients will never come to you.
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Once a customer is satisfied with the products, he/she is soft in doing service. Otherwise, they will create problems and even approach consumer courts. While the customer is happy, the rest (dealer, distributor, C&F and Firm) are also happy and in general the Social Responsibilities are met in all aspects. Need not spend much efforts in advertisement and Sales promotion. Rest of their product mix were also attracted. Pricing may not be a big problem, when it is higher. Even if they shifted to some other area, they will find out in the new locality. Â |
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No supporting Arguments for this idea
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Yes, all included + Permanent customer base + High sales + Sales Increase + Less marketing effort + Low cost for publicity + Cost savings. Benefits even at exiting the brand!!!! Direct and indirect results all indicate the key"Satisfied Customer", yet companies keep wasting money on celebrity advertisement often at cost of enhanced cost to customer. While the same spent on quality enhancement can provide continued benefits. Solid plinth base to embark further growth structure. |
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No supporting Arguments for this idea
We get the perfect suggestions & ideas to build more strong our brand. Remove the obstacle of future risk of brand also.
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We get the perfect suggestions & ideas to build more strong our brand. Remove the obstacle of future risk of brand also.
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No supporting Arguments for this idea
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Once customer is satisfied, you have a patronage customer, which revisits, repurchases and promote M2M your product etc.
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No supporting Arguments for this idea
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no further comments
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yes i agree with thoufeek its no cost marketing as he said u will get word of mouth publication for the organization if customers are satisfied ex:- if customers are satified they will tell 10 people good tings abot the product and the organization .if customers are not satisfied they will go n tell 50 people abot bad things of product and the organization
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No supporting Arguments for this idea
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The customer satisfied with your brand product OK,even though company has to improve quality,shapes,labels etc,. and educate the customer according to the market new trends,customer mind set.So company has to give ads that leads to increase the sales and Loyalty.
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long term attachment in form of a bond with the brand
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No supporting Arguments for this idea
Many benifits..if the customer satisfied of a brand that when he satisfied brand ,.he purchase only this brand (becoz he bel)
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Many benifits..if the customer satisfied of a brand that when he satisfied brand ,.he purchase only this brand (becoz he belive in branded) & tell more customer then we have many benifits
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No supporting Arguments for this idea
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subsidiary products will become less competitive in the market as compared to the parent product because of the loyality of the customers. So switching over other products declines due to the positive word of mouth communication which results into increment of bottomline further leads to surge into topline.
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No supporting Arguments for this idea
Focus to competitors movement on the same products/service to maintain consistency in satisfactory level
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From my perception; As per the current market positions, should focus on competitors movement in the same products/service so that we can manage to keep consistency in our product satisfactory level in front of customers. We should keep watching continued on Market analysis, Price, Place, Promotion to increase our product value & brand, constantly.
We must try to increase the benefits & facilities for HR & Employees also.....
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No supporting Arguments for this idea
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A brand which satisfies the customer will enjoy long term survival in the market.
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No supporting Arguments for this idea
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Perhaps after satisfying the consumer with a specific product, a company gets an opportunity to introduce value added or other products to encash on the brand equity...through umbrella branding.
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brand is the face of the product it create an image of the product and people will start buying it like ArITEL
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have you ever wondered how all brands selling the same product have similar benefits advertised & how confused the common man is regarding what to buy? under this dilemma he/she resorts to what the neighbour/colleague/friend would advise. they take this advise seriously & develop brand loyalties accordingly. in fact, using similar products & services becomes an aspect of friendship. that is how strong the effects of word of mouth is.
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No supporting Arguments for this idea
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If a satisfied customer need not required for Demonstrators, High Profile Show room, Repeated Advertisements, etc. If Sales is increasing, the turnover of Employees is also decreasing. The Management is also satisfied and give more salary and incentive for their employees, dealers & distributors. In general, there should not be much money incurred for the purpose of Sales Promotion and Office Expenses.
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No supporting Arguments for this idea
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A brand is going to build an army of fans if it manages to satisfy its customers and not to forget the free publicity that will result from their word of mouth.
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No supporting Arguments for this idea
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Nice observation and great insight sir. |