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Started by : Sushil Soren, Executive Manager, Hospitality Services   04 10 2009 11:54:45 +0000
Industry : HospitalityFunctional Area : Productivity & Performance(Strategy & Execution)
Activity:  174 views;  last activity : 07 06 2010 20:18:09 +0000

Today, hoteliers are worried about their productivity in the time of recession, price hike and at the same time the concept of ECO hotels is also coming up. This is a great problem for the management. Let us Ideate here the best management practices which can improve the efficiency of hotels and restaurants in the current scenario.

 
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1 2 3 4 5
1 Reducing rates and making Discount packages
2 Staff recognition and orientation
3 Personalized and efficient service
4 Efficient use of energy.
5 Customers’ Relative Preferences for Restaurant
6 Reduce waste generation
7 Incentive-based performance packages for Managers & Employees
8 Save consumptions of energy
9 Keep a checklist of every resource used..
10 Over all Management efficiency and customer satisfaction

Reducing rates and making Discount packages

idea posted by Aakash Harode Restaurant Manager, Chinese House Restaurant

For stand alone restaurants the rates should be cut down, because stand alone restaurants can reduce there rates for a short period of time, in which they can attract customers.

For Hotels what could be done is, make some discount packages like offer customers Hotel membership at discounted rate for 12 months and get it renewed gain and again.

These are one of the alternatives that could be applied and i strongly feel this could work effectively in this time of recession.

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Hi All

I agree that reducing rates and making discount packages is good one, but I feel it is not a best practices to reduce the rates as it is short term approach. Need to see if how to reduce the cost element and have the still the same profit by reducing the rates and offerring the discount packages then it is good.

 

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by varsha , Head/VP/GM-Quality, frac  | 06 07 2009 06:09:39 +0000

yes this is one of the best way..definitely going to improve efficiency. of hotel not only cost cutting but various lucrative schemes offers  and linked packages will also support this.. may be not one but other help the attract the customer ,.. and ultimately  customer satisfaction must be the concern..at the end

 

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Hello Mr. Adesh, your point is right about people like to go to different places, i except that but, in our industry we believe in repeat business  and repeat business is given by our regular clients. So if we try and and make some packages or membership, they would be glad.

Yes and people do visit hotels occasionally or for different experience, but what if they like your hotel, won't they come to your hotel oftenly. And if they are coming for occassions also their wont be a concern, what we could do in the package is give them discounts in the room rate and also for the restaurants which one is having in his hotel. In this way the person who is only taking the package for food purpose can give a thought of staying a night at hotel.

And if one could make the package little attractive, one could directly convince the clients mind.

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Staff recognition and orientation

idea posted by Sanjay Verma GM-Operations, Jewel's Hospitality Pvt. Ltd.

Staff recognition and orientation is also an important factor to improve the efficiency of the unit. Staff plays a major roll in improving the quality. One should sustain the old staff to retain in the market.

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by sujit Kumar, Marketing Manager, Wipro Peripherals  | 06 13 2009 11:06:47 +0000

yes very true!!!

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Absolutely! In hotels nothing works better than recognising outstanding work and keeping the staff updated through the processes and examples of good work being carried out in other hospitality chains or restaurants!

Customer identification and being proactive to his needs is one of the best way to get that customer back and keep him! Also, particularly in resturants its advisable to remember the customers choice in the food he likes.. e.g. spice, garlic, type of food etc!!

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Even I am of the opinion that Staff plays a very important role in improving the efficiency of the Hotel.  If the staff is given proper training they can definitely help in improving the efficiency..

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Personalized and efficient service

idea posted by Rajat Mittal Product/Brand Manager, Jet Airways

People when come to hotel, what they expect is good food served in the best possible way. If customers are given a homely feeling, personal attention and proper service they will definitely come back and at the same time spread the word of mouth to atleast 4 more people about their great experience. This will increase the footfall of the Hotel.

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by Rajat Mittal, Product/Brand Manager, Jet Airways  | 08 27 2009 08:23:27 +0000

Direct employees to desired performance levels with personal, hands-on coaching techniques and milestone-setting activities.


The most common challenges for hotel managers revolved around motivating staff so that negative behaviors such as high absenteeism and resistance to customer service requirements are reduced as much as possible. The hotel managers that have the most success in guiding their employees to desired performance levels conduct intensive, personal coaching and set specific behavioral requirements that are easily understood and monitored. For example, one general manager actively coaches all staff on an ongoing basis; in these sessions, he probes for elements of their life situations and personalities that drive them – “motivational triggers” in the general manager’s words. With this information the manager can discuss job requirements that speak to each employee’s most personal needs and ambitions, and helps them set out to realize those goals through their current jobs.

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Efficient use of energy.

idea posted by Adesh Dalvi Marketing Executive, TAJ

A Hotel should be efficient in utilizing all its resources, and when it comes to energy, it is a global concern. Hotels utilize a major chunk of the electricity, which should be used efficiently.

Hotels show that approximately 60% of then energy consumed in a property is in the equipment and machinery rooms, boiler rooms, air conditioning rooms, water treatment and pump areas and sewage plants and laundry. Unnecessary use at these places should be minimised.

Some energy can be saved from the kitchen also which utilizes approximately 25 % of the energy.

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Customers’ Relative Preferences for Restaurant

idea posted by Mihir Jhaveri, PMP, CSCM Senior Manager/Pre Sales & Solution Lead/SCM/Strategy, Bristlecone India

Guys

Apart from all the good ideas floating, like to put across my exp of improving the efficiency of the restaurants via technology serive innovations in India.

Couple of years back did a Business counslting to improve the effeicancy of the one of leading restaurants in North America. We did implemented best practice surrounding around technology usage. Though intial it had a capital investment but benifits and the ROI are quick. Nowdays I am seeing most of that happening in Indian resturant too. Only thing there needs to be shift in the mindset of the people. And it is happening slowly.

Kindly find the followings things which we did helped the restaurant using Service Innovation:

1.Queue management: 

Best Practices: Pagers for table management

Defination-Alerts customers when their table is ready;Order taken while customers are in line and transmitted to the kitchen

2.Internet-based

Best Practices: Online reservations

Defination:Make reservations online; Order online for pick-up or delivery

3.Menu-based

Best Practices:Virtual menus available tableside with nutritional information & Virtual menus online with nutritional information

Defination-Electronic menus that have nutritional information of the restaurant’s menu & Online menu with nutritional information tableside

4.Kiosk

Best Practices:Kiosk-based payment & Kiosk-based food ordering

Defination-Payment using a touch screen terminal ; Order taken on a touch screen terminal

5.Payment

Best Practices:Payment via SMS or text message & Payment via ‘smart’ card (RFID-enabled) & Payment via cell phone using NFC technology

Defination-Payment made using a cell phone & Payment made with a RFID enabled credit card & Payment made with a near fields communication (NFC) cell phone

 

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Reduce waste generation

idea posted by Anurag Dave Product/Brand Manager, FedEx

Apart from the above discussed ideas related to frontline management, backend processes can also help in improving the efficiency. Efficiency is nothing but the ratio of output by input, therefore, if you we reduce the generetion of waste it will ultimately help in improving the efficiency of hotel and at the same time save money also.

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Incentive-based performance packages for Managers & Employees

idea posted by Jude Lobo Chief Operating Officer, Eatwel India Pvt. Ltd.

Reducing rates & discounts are sales related and have nothing to do with increasing efficiency in a Hotel or Restaurant. Efficiency is a Performance-based criteria where each job-related task & procedure is performed at it's best in order to produce optimum customer satisfaction which in turn speaks volumes on the Efficiency of the organisation.

Since these criterias corncerning efficiency are highly employee-oriented it is necessary to motivate the employee into performing at his peak & maximising his productivity & alertness on the job. When it comes down to brass-tacks, every employee is driven to 2 major factors, a pat on the back & compensation for a job well done. So performance based incentives right from grass-root level employees to top management would motivate them to perform at maximum efficiency at every level of the hierachy thus bringing forth a highly motivated & efficient team of professionals & thus a highly efficient Hotel or Restaurant.

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Save consumptions of energy

idea posted by Amar Nath Mukherje Top Management, Synergy Power
Save fuel and electricity.Close some wings. Open package for any domestic functions like wedding anniversory, Birth day party etc.Draw prople for some dinner and game like Housie etc.
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Keep a checklist of every resource used..

idea posted by Sushil Soren Executive Manager, Hospitality Services

I think this is the best way one can keep track of resources used, actually it will keep a track of resources used optimally. This will give an overlook of where we are wasting resources, and identifing the problem area itself is solving the problem to a greater extent. So, I think it will be the best management practice to be adopted.

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Over all Management efficiency and customer satisfaction

idea posted by Hemant Kumar Gupta Reservation In-charge, Lytton Hotel

Dear friends,

Mr. Adesh and Mr. Aakash is right at their respective place. Management efficiency and services are varies from place to place. Waste controlling, smart buying, efficient use of energy and money, staff cooperation and training, appreciation, personalised services, low rate package to attract middle class guests, ensure customer satisfaction, proper research and development on guest and staff habbits, grievance management etc. are very much required to boom hotel and restaurant industry.

 Management can improve efficiency among the staff by - introducing some appreciation and prize programme, provinding good salary package, grievance redressal, supproting and friendly environment, training and promotion etc. A happy person can make others happy.

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