What are the best sales and Marketing secrets till date??

Word-of-mouth is often unpredictable, but it can also be one of the most successful tools in a business's arsenal.   creating wide-reaching customer databases. Providing exceptional service that goes beyond anything they have seen before will soon result in referrals and new business. So if your product is something which your customers also tell others and influence them to buy it...its more than enough....no marketing strategt will reward you benefits like the WOM does..

MOUTH PUBLICITY IS THE BEST AND EFFECTIVE WAY FOR ANY MARKETING STARTEGY .THIS IS DUE TO YOUR SERVICE, QUALITY AND COST  APPRECIATTED BY  A SATISFIED CONSUMER .

THIS IN UNBEATABLE.

The number people going for impulsive buying is going higher. These buyers do not wait for others to influence their buying behavior.  But Indian customers are still in that era of "believing what they hear". Hence i must say that it depends on products that is being sold, for any FMCG consumables WOM is best strategy. But for electreonics goods and durables promos and ads are the best available options

As every product and service has different attributes which is

liked by consumer and consumer behaviour also varies with the market potential and Indian market is quite complex when we talk about consumer behaviour because of the gaps in economic conditions of consumer, I think we have the world largest middle class society but still it can be categorised owing to economic fluctuations. Most of the Indian consumer is not a leader when it comes to choose any product they prefer to use reference or assistance while selection. for example if I tell my younger brother head and shoulders is much better shampoo than clinic all clear because I experienced so he would go with head and shoulders without arguing that can be said word of mouth

and yes I agreed with my other friends who supported the idea of word of mouth but now consumer behaviour is changing they have better consumption power than before even viral marketing has changed a lot, it has introduced so many new forms of promoting your product. So obviously, marketers should be changed their strategy according to changing market.

For me personally marketing is about creating need in the market doesn't matter whether consumer need it or not, Generally Indian consumer go with opinion as I earlier said we are not leaders when its comes to selection but as India is a youth nation and time is changing rapidly and upcoming generation has more power to purchase and they are also emerging as a leader of their own choice so with changing phenomena, strategy should also change it shouldn't limit to word of mouth and marketers should always come up with new and innovative ideas to attract consumer because it could be said from marketers point of view new product development is just to create need in the  market but for consumers now shopping is an experience so marketers should develop these kind of strategy through which consumer can feel a bond with the product or service.

SHEETAL few more secrets in addition to "Word of Mouth" 

CREATIVITY:

Creative Selling is eternal ....This ONE secret has not changed over the years.For futher inputs be a student of Creativity!

RIGHT BRAIN Based Approach:

Have you ever bought an extensive Pack of Branded Chocolate ? Did You notice the ingredient ,pack size and price CAREFULLY before purchasing ?OR is it something you bought because you LIKED  it SOOOOOOO MUCH ?.....

Take Home Message:Customer DECIDES logically however BUYS emotionally 

TOP  Secret: Be A  FRIEND (Not just Friendly)

If you want to know more about it ...Be my friend first!!! 

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Thanks,Sheetal for referral.Every thing like,advts.,word of mouth, freebie,creativity is helping in promoting the sales and marketing..

Nothing can beat a quality product backed by a value for money pricing.

And the word of mouth comes to work in appreciation on its own from satisfied consumers.

Thanks for refer, Sheetal

i can't getting this debate or i don't think all the persons who are involved in this business are giving truth statement b'coz the wants of the owner in this debate some secrects thing in open way and no one is here who wnt to give there own secrets so this debate is not so much genuine

b'coz no one is who want to share his/her job/business secrets with any one in this open area

No second thought WOM is the only best method for long term and continuous business generation,Specially Indian Market is more a referral market.Experiencing or feeler of product, environment,people who sale it ,ambiance overall making the customer feel he is king --Big Boost to any business