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Topic : The Best Of Marketing.....
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Marketing & Branding

 
Started by : Sunita Mohapatra, Product/Brand Manager, Tata Motors   09 17 2010 08:21:52 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  113 views;  last activity : 01 31 2011 19:49:08 +0000

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.

If there is no promotion then all your efforts may go vain........

So, what are the best ways one can go for an effective promotion??

 
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1 2 3 4 5
1 Get Good at Ad Content
2 Target
3 Deliver what you promise in the ad
4 Go for Direct Marketing
5 Innovative content of ads and marketing material.
6 Good Offers
7 Produt as per Need
8 BEST DISCOUNT/ MAGIN OFFER TO MIDIATOR
9 Differentiation and value communication
10 Understand the Consumer Needs
11 sales promotion
12 Personal selling still leads..
13 PROVIDING CONSISTANTLY BEST QUALITY AND VERY GOOD MARKETING WILL LEAD TO SUCESS.
14 after sales service
15 offer maximum delar margine
16 deliver what u promise in ad
17 HIGHLIGHT THE USEFUL CONTENT OF THE PRODUCT
18 HIGHLIGHT THE USEFUL CONTENT OF THE PRODUCT

Get Good at Ad Content

idea posted by Sunita Mohapatra Product/Brand Manager, Tata Motors

It pays to learn how to write good advertisements. Separate the ad into parts and work on each part individually. Probably the most important part of the ad, is the Headline. Is your headline catchy? Does it create interest? Experiment with different headlines and see which works best for you. Consider using a question as a headline or a partial headline such as, "I Hadn't Made a Penny Until...".

Ultimately, your headline should separate your product or service, from that of your competition.

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by Rathin Deb, Freelance Retail Consultant  | 10 03 2010 17:41:16 +0000

Absolutely good ad content is must. In general a retailers push and consumers pull also makes a product an ideal product but at the same time a good ad is must in order to create the consumers satisfaction along with his/her family that what I have bought is the best and that further creates word of mouth publicity. 

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Well, Ms. Sunita Ad helps and there is no doubt about it. But I feel better to know who are the customers for the products and they can be contacted directly by the sales team with product profiles and catalogs. Then the products need approvals from the project consultants, engineers, and in case of govt projects the approval should be secured from the different approving authorities. When we talk about product promotion, the basic thing will be the approval in the project specifications in order to use the particular products. Hence the base should be created to sell the products and then comes the sales promotional activities like ad etc.  

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by s.baalu , Consultant, XYZ LTD  | 10 04 2010 11:26:03 +0000

Right product,right price,right quality,right segment.

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by Ravanam naga durgesh, Junior engineer, Ericsson  | 10 02 2010 21:21:59 +0000

Target marketing is the obvious way to promote a product into the market.

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by Bharatjoshi , BDE, Tata Communications(BP)  | 09 17 2010 10:23:58 +0000

I agree to Mr.Atul, no matter what profession  you are into approaching right customer at right time is more important.....

 

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Deliver what you promise in the ad

idea posted by kanukurthy sudershanrao Operations Manager, Andhra Bank

Giving an ad with so many promises and not backing up with the delivery of what is promised will result in bad image.  Market Research is also required whether there are any other product is also promising similar things, whether they are delivering what they are promising before coming out with an ad full of promises

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by Ravindra Sharma, Managing Consultant, CHEF-India  | 10 02 2010 13:58:32 +0000

Agree, it is customer satisfaction that is best advertisement.

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by Dileep , BRANDING AND CLIENT SERVICE, MACRO MEDIA  | 09 24 2010 06:10:46 +0000

yes i agree with this. nowdays companies are advertising one product comming to reality that is not compared. every one need to publish what they are giving only.

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Go for Direct Marketing

idea posted by James Masih Product/Brand Manager, FedEx

One can go for a direct marketing type of promotion where the cost is less & is more effective.....Moreover one can reach out the audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.

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Hello Sunita, My choice is go for Direct Marketing and give good offers to the customer. This way you establish your product and create the brand image over a period. Hop you will agree on this.

K Rajagopalan.

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The direct access to customers is the best route. In this process one should also understand the customers requirements and try something innovative.

Coromandel International,a fertiliser company has adopted a succeful marketing strategy...........They go to every farmer,take samples of the soil,test the same and sell only  chemicals(fertilisers) what is required to balance and strengthen the soil. This has been well received by the farmers and their sales have gone up.

M SUNDARAM

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Innovative content of ads and marketing material.

idea posted by Vincent Churchill Director on Board, Middle Eastern Trade Ltd.
The average consumer is bombarded on a daily basis by repetitive and sometimes annoying ads and marketing materials. Be it on television, in printed media or any other form of ads/marketing, it has to stimulate the consumer to a "buy decision" Fresh content and "out of the box" marketing concepts and ad campaigns can make a big difference.
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by Anantha Shayana. D, CTO/CIO, RAYSITI  | 01 31 2011 19:49:08 +0000

I agree with Mr. Vincent. Customer Participation marketing, direct-door-to-door persuasive marketing is the call for the day! Long gone are the days when mass media worked! An average, educated individual is bombarded with more than 3000 ads per day according to a survey! 1% of them is actually seen with interest. Action taken is less than 0.1%. Consumers/ customers/ clients/ prospects/ leads/ contacts are all fed up with so much data being shot at them! "Entertainment by innovation" is the key! Well said Mr. Churchill!

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Good Offers

idea posted by BHUPINDER NOKHWAL Marketing Officer-Vipul Ltd.
Todays customers are more attracting towards Malls and Shopping stores for shopping, so providing good schemes and offers with products is a very good idea for promotion.
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Produt as per Need

idea posted by Shyam Kumar Singh Branch Operations Manager/ DBM, ICICI Bank
Give product or service as per the need of the customer, do whatever research you can do to find it, target specifically to meant for.
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BEST DISCOUNT/ MAGIN OFFER TO MIDIATOR

idea posted by kailash.k.lunawat Marketing Manager, chemicare

BEST DISCOUNT/ MAGIN OFFER  TO MIDIATOR

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Differentiation and value communication

idea posted by Omkar Nandi Business Analyst Merchandise planning TARGET
communicate what makes your product different from others in terms of value seen by customers in specific product attributes
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Understand the Consumer Needs

idea posted by Nilesh Pawar Legal & Secretarial, Valencia Professional & Management Services LLP
One should understand the needs of different classes of consumers and modify the product alongwith branding, good marketing strategy and reasonable pricing policy.
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sales promotion

idea posted by BHUPINDER NOKHWAL Marketing Officer-Vipul Ltd.
If product is well known to customers, heavy sales promotion should be done.
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Personal selling still leads..

idea posted by G.Jayakumar Group Operations Manager
Personal selling through trained promotors are the best way even in these days....When combined with other strategies it can do wonders in many product segments
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PROVIDING CONSISTANTLY BEST QUALITY AND VERY GOOD MARKETING WILL LEAD TO SUCESS.

idea posted by rakeshbhatnagar GM Projects., wig brothers india pvt.ltd.

PROVIDING CONSISTANTLY BEST QUALITY AND VERY GOOD -AGGRESIVE MARKETING CAN LEAD TO SUCESS IN PROMOTING YOUR PRODUCT.

BEST QUALITY PURCHASER WILL BE YOUR EFFECTIVE  ADVERTISER IN MARKET, BECAUSE GOOD QUALITY WILL LEAD TO MOUTH PUBLICITY,HENCE YOUR PRODUCT IS PROMOTED AUTOMATICALLY. 

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after sales service

idea posted by kailash.k.lunawat Marketing Manager, chemicare

after sales service

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offer maximum delar margine

idea posted by kailash.k.lunawat Marketing Manager, chemicare

offer maximum delar margine

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deliver what u promise in ad

idea posted by Mukut Kumar Freelancer, Steel
promises if fulfilled can bring boom in sales which is related with prosperity of the company
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HIGHLIGHT THE USEFUL CONTENT OF THE PRODUCT

idea posted by pratibha Sharma ASE - Accenture services pvt ltd.
WHAT I CAN SAY IN THIS CONTEXT IS HIGHLIGHT THE PART OF PRODUCT WHICH ENABLES TO GAIN A LOT OF ADVANTAGES;THROUGH ADVERTISEMENTS... THROUGH MARKETING.... AS IN A PETROLEUM AD... HIGHLIGHT THE BOOSTER.. LIKE XTRA PREMIUM EXTRA MILEAGE
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HIGHLIGHT THE USEFUL CONTENT OF THE PRODUCT

idea posted by pratibha Sharma ASE - Accenture services pvt ltd.
WHAT I CAN SAY IN THIS CONTEXT IS HIGHLIGHT THE PART OF PRODUCT WHICH ENABLES TO GAIN A LOT OF ADVANTAGES;THROUGH ADVERTISEMENTS... THROUGH MARKETING.... AS IN A PETROLEUM AD... HIGHLIGHT THE BOOSTER.. LIKE XTRA PREMIUM EXTRA MILEAGE
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