| Topic : Media Sales |
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Posted in Community :
Media Mughals
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Activity:
22 views;
last activity : 07 06 2010 20:18:09 +0000
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Cost
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Unproven
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Uncertainty
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CRITICAL MASS
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COST PER CONTACT
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SUITABILITY
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Lack of Information.
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The traditional media do soak up enormous chunks of budget, but with fairly predictable costs to produce the creative ad units. The vast array of Interactive/digital and other alternative offerings opens up a far wider range of creative possibilities - but with unpredictable cost effects.
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A lot of organizations are afraid to use emerging / alternative media due to the fact that it's all still unproven. While there are some success stories out there, people are still trying to figure out how to leverage these new channels effectively.
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Many corporations who have succeed using traditional media/marketing strategies in the past are reluctant to reduce investment in what empirically has worked and increase spend in mediums they may not fully understand.
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Not enough reach through emergent media. |
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Since finding the people is not always easy, cost per contact is very high, even if actual outlay may be small! |
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Some times the need of the hour is a broadcast medium, so venturing into new media is against the grain. |
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Even though there is plenty of information available on Alternative Mediums but no one has right information about the right opportunity to try out other mediums..risk of low returns and fear of not reaching target audience are main reasons.. |
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