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Topic : Accelerating sales in a slow economy
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BattleGround for Sales Professionals

 
Started by : Mrigena Ray, Sales/BD Manager, IBM   12 05 2009 08:21:51 +0000
Industry : IT ProductsFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  31 views;  last activity : 07 13 2010 06:37:21 +0000

In sales the most difficult part may be to create and maintain relationship with the customers depending on the product. Preserving those relationships can be good for referrals and future business, as well as making the time spent on the project more enjoyable and satisfying. But during the slow down period of the market, it involves going back to the customers who already know your firm and getting more business from them.
What are the challeges in optimising existing relationship in a slow economy? Share your ideas...

 
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1 2 3 4 5
1 Farming more deals from the existing customers
2 http://www.Nightlifeblues.com
3 Introducing a new product
4 Cross selling/Up selling
5 Securing same numbers for existing product

Farming more deals from the existing customers

idea posted by Mrigena Ray Sales/BD Manager, IBM

In my view, farming more deals from the existing customers play an important role in improving sales during the slowdown. for this we should have a clear contract with the customer and knowing the client through intractions like asking questions and answers, and also being a problem solver for him. Recognize that the customer relationship is part of the job. Working on the relationship will make you more successful in sales, enhance your chance for future work, and make the performance much more enjoyable.

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You are right Mrigena! that working on relationship will make us more successful in sales and enhance chances for future work & make performance much enjoyable.

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http://www.Nightlifeblues.com

idea posted by binod kumar IT support eng., Xs Media Pvt.Ltd.Delhi 18
India’s Biggest Party Portal dedicated to promote Parties, Events, Concerts, Fashion Shows and Nightlife in Delhi
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Introducing a new product

idea posted by Mohit Aggarwal Sales/BD Manager, Oracle

I think introducing a new product during a weak market is the greatest challenge in sales. Although that might be an initial gut reaction when sales start slowing, good marketing practice suggests that a tight focus on core products and services helps propel companies forward.  Those that diversify too much end up getting distracted from their goals.

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Cross selling/Up selling

idea posted by Savita Dalvi Sales/BD Manager, IBM-Daksh

As everyone knows, in tough economic times, people have less money to spend and credit is tight or nonexistent. So trying to upsell in a recession may sound like difficult.But yes, it does require you to be more creative and think outside the box to convince your customers to spend more money.

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Securing same numbers for existing product

idea posted by Makrand Bhave Marketing & MICE, WIZCRAFT International

Its really difficult to get the same numbers. Slowdown or economic downturn offers retaillers, open market an excuse not to invest. Similarly the brands also think that spending onvisible communication in e media is a risk!

There are ways to optimise product visibility and consumer interation but then that may accrue in limited sales... It will not have a snow balling effect but it will definitely help keeping loyal customers loyal!

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