| Topic : Marketing to Young Consumers |
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Activity:
31 views;
last activity : 07 06 2010 20:18:09 +0000
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More and more R&D!
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Youth dont stick on
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Oscillating Mind?
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With the fast changing lifestyle, Habits, cultural changes etc. of youth, I think marketers have to spend more time and money on research and development, ideas, innovations.. that is a huge challenge. |
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youth is a kind of force that needs experince , i suppose variety of creations inmedia would keep youth attached
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In my opinion most of the Indian youth consumers dont stick on to one brand. As they keep on changing their choices it will be difficult for the marketers to build a marketing strategy for the youth. new new brands are coming to the market so any time they can switch. |
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We, youth have an oscillating mind, today we enroll according to the products sponsored by Amithabh Bachan but tomorrow when Dhoni hits a Century, we fall at him, we lack in consistency and retention which is the biggest problem? good article, thanx for referral |
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