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Topic : Marketing to Young Consumers
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Marketing & Branding |

Media Mughals

 
Started by : Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent   11 10 2009 14:37:24 +0000
Industry : FMCG/Foods/BeverageFunctional Area : Business Processes(Operations)
Activity:  31 views;  last activity : 07 06 2010 20:18:09 +0000

Youth are the new class of consumers in the modern market and marketers are creating new strategies to grab this opportunities. But then also the marketers are finding it difficult to play in this market.what are the challenges in youth marketing?

Pls share your views..............

 
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1 2 3
1 More and more R&D!
2 Youth dont stick on
3 Oscillating Mind?

More and more R&D!

idea posted by Kavitha Shankar Sr/Principal Coresspondent, ABC

With the fast changing lifestyle, Habits, cultural changes etc. of youth, I think marketers have to spend more time and money on research and development, ideas, innovations.. that is a huge challenge.

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youth is a kind of force that needs experince , i suppose variety of creations inmedia would keep youth attached

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Youth dont stick on

idea posted by Himanshu Pathak Sr/Principal Coresspondent, Coresspondent

In my opinion most of the Indian youth consumers dont stick on to one brand. As they keep on changing their choices it will be difficult for the marketers to build a marketing strategy for the youth. new new brands are coming to the market so any time they can switch.


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Oscillating Mind?

idea posted by pruthviraja pande Film maker, Fascinations communications

We, youth have an oscillating mind, today we enroll according to the products sponsored by Amithabh Bachan but tomorrow when Dhoni hits a Century, we fall at him, we lack in consistency and retention which is the biggest problem?

good article, thanx for referral

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