Build your professional network on facebook via our app Go to app
 
<< Prev  8 of 8 in Topic 
Topic : Understanding customer retention.
  Rate : 
 
Started by : Ajit Khan, Sales/BD Manager, Future Group   02 01 2010 14:01:30 +0000
Industry : Retail Chain/LogisticsFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  41 views;  last activity : 07 06 2010 20:18:09 +0000

Today marketers have all the data they need about the consumers; all it needs is combining those databases and using them to create more benefit for customers. This would enable experiential marketing that can truly live up to its name for not just new trials/consumers, but for all existing customers. Today's business world it's necessary to have Customer retention because it can be a cost effective and profitable strategy. So, What are the different customer retention techniques?

 
Share
 
 
  Rate : 
 
 
 
 
  1 0 0
 
 
 
 
 
 
 
 
 
1 2 3
1 Touch base frequently
2 Infusionsoft
3 Become a resource

Touch base frequently

idea posted by Ajit Khan Sales/BD Manager, Future Group

Keeping in touch with the customers frequently is very importanty. If they recently placed an order or you provided a service, ask them for feedback. Showing you care about their satisfaction level speaks volumes about your commitment to them. It can also provide you with an opportunity to gain insight on other products and services that you can offer to gain new business. If they have not done business with you in a while, check to see how you can help them. It may also serve as a reminder that they may need your product or service.

1
0
  
by Hemanth kumar, Area sales manager, Britannia  | 02 08 2010 16:01:02 +0000

i would agree on the same.It depends on the type of product usage and frequency of usage.Products which are in non-consumer durable category will have the answer in the product itself.Whereas in the consumer durable category,the feedback and checks can be obtained by the customers.The touch,feel and smell of the product directly by the customers has helped in the product speaking about itself.

Add your argument:

Infusionsoft

idea posted by Gary L. Spencer A.R.M. Enterprise & The Smoking Gun Marketing Technique
I believe Infusionsoft works well to retain customers, a recent report suggested that email marketing will become a major part in creating new and existing business for small business owners. Infusionsoft combines CRM + email marketing + ecommerce into a powerful, all-in-one system. Get it now.
0
No supporting Arguments for this idea
Add your argument:

Become a resource

idea posted by Kavitha Shankar Sr/Principal Coresspondent, ABC

In my view, Stepping out to assist someone doesn't always mean you'll get an immediate return on your efforts. Refer a customer to them, help with an event or offer suggestions. When they, or someone they know, are looking for a product or service that you offer, you're more likely to be foremost in their mind. The more you get to know them, the more you'll be able to offer assistance by knowing their needs.

0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "What are the different customer retention techniques?" ? Click here to add a new idea...

Found the idea contest "What are the different customer retention techniques?"  interesting ?  Click here to refer to your connections and communities
Leading IT & ITES recruitment firm
  • Create a confidential Career Profile and Resume/C.V. online
  • Get advice for planning their career and for marketing of experience and skills
  • Maximize awareness of and access to the best career opportunities
Viewers also viewed
Consumers buying decision process is a decision making processes undertaken by consumers in...
 
250 referals 11 votes, 1056 views
Don’t forget the power of    POSTCARDS. Often that is all you need to get the basic message...
 
28 referals 27 comments, 719 views
What does success of Project Management depend on in a MACRO Level..? 1. That is PM Tools and...
 
59 referals 34 arguments, 1091 views
more...  
 
More From Author
The image of certain communities is in serious disrepair. Almost half of the population around the world holds an unfavorable view of many communities may it be muslims, Jews or anyother religion for that matter. Why are many people distrustful...
No, I don't think the research will truly help to solve the plastic problem. The reason is that the plastics that will be recycled will become second generation plastics to recycle them it is impossible. And the second generation plastics will again...
more...