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Topic : Customer strategies in insurance
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Started by : Niranjan Meena, Actuary Manager, LIC   07 07 2009 08:49:45 +0000
Industry : InsuranceFunctional Area : India(Markets)
Keywords : india insurance trends
Activity:  109 views;  last activity : 07 06 2010 20:18:09 +0000

Dear friends, There has been innovative practices initiated by the industry players. Growth in the interactive technology such as internet has further created a wave of excitement in the insurance market. In this regard, I want to ask you, what according to you, are the different Insurance trends in India ?

 
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1 Banccassurance & Mallassurance
2 What trends we are witnessing in Insurance industry ?

Banccassurance & Mallassurance

idea posted by Japan Shah H.O.D, Oxford School of Management

I believe that the Banccassurance is the trend going around, all companies collobrating with some or the other bank to sell their products, also the banks get a healthy revenvue from selling insurance, the investor have more trust on banks and so the slaes by this channel is incereaing...

Also Mallassurance, the companies are noe selling insurance products in the retail stores. Next time you go to Big Bazaar or Vishal Retail, you can laso buy insurance along with other things. The walk ins are very high in a retail store and so the pottential is huge...

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by Niranjan Meena, Actuary Manager, LIC  | 07 08 2009 12:09:33 +0000

Yes Mr. Shah, this is a really valuable peace of information. Bancassurance and Mallassurance are really necessary in today's date. I agree with you.....

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by Darshil , CEO/MD/Director, Darshil Cotton Company  | 07 08 2009 08:58:21 +0000

Yes Mr. Shah I agree with you. Bancassurance was a new trend few years back which has proved to be successful in these years as footfalls in the banks were more. But now as the trend is changing the footfalls in the malls have increased so Mallassurance looks to be a big success in the coming future.

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Yes Mr. Shah is right here and Bancassurance is really good and people believe in bank people giving Insurance than the agents who approach people so this will make more profitable for insurance companies...and Mallassurance also do good as people will be able to easily get hold of a insurance policy, where there is no appointments required to get insurance..whenever they are out shopping or doing other things at mall one can have their insurance within minutes...so these two option will help more people getting insurance than ever before....

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What trends we are witnessing in Insurance industry ?

idea posted by Niranjan Meena Actuary Manager, LIC

Kindly share your knowledge.......

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Bancassurance, mallasurance, mlm,  insurance selling thru credit cards, etc., but there is absolutely no assurance of good after sales service.  All these modes of selling insurance are aimed only at breaking the backs of the existing practice of selling insurance through  the agents which has been the age-old and the best practice until now.

Before exploring the different modes of selling insurance, one must think about the most important aspect of "after sales serivce".  None of these new alternate channels bother to give service to their clients.  Where do you think all this will lead us to?

Try to find out the response from the policyholders. 

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by Niranjan Meena, Actuary Manager, LIC  | 07 08 2009 12:05:38 +0000

Thanks nilesh for this information...

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Insurance is now sold through various channels, by which it is understood, that insurance companies just bother about their sales and not the quality of advice they give to prospects/policyholders. The channels been, Banccassurance, selling on phone through their call centres, and a traditional channel ie corporate agents, which is pushing insurance products through multi-level marketing...which is one of the ugliest part of selling. Here in network marketing or MLM, customers purchase the policies not by understanding the product, but just because they are getting an opportunity to enter in to a business. And rest details, about after sales servicing and all is not hidden by anyone.

There are many other ways like credit card and now every bank is entering in to the cream business to tap their potential customers.

 

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