Healthcare & Life Sciences Professionals
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Activity:
104 views;
last activity : 07 06 2010 20:18:09 +0000
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marketing ideas for the pharma sector
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Exhibition and Conference
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Pharmacist
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highliting the qualities of service
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hi
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Comprehensive product story and key message development
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Promotion
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iIndian market has reached a maturity stage where u have to be efficient in supply chain management,inventory management,distribution,retailing and selling ideas to the customers.Now each of the components is too big to b elaborate here.On logistics side i wud say with the SAP in place, companies r regulating the inventories well.This can b extended till stockist level so that the stortages at the distribitor can be checked.On the retail front onlines purchase and info. of schemes can help because too many companies r approaching them and they tend to forget it.It can b started at the metro first then can b scaled to other places.On the doctors front seamless flow of info. is required as they r too busy these days to attend so many reps..Hence some arrangement like videoconf.,online individualised information from the Ho level and servicing the customers through online mechanism can bring the necessary change in the way of pharma marketing. The field force cant b replaced as we all know but they can act on organising activities like cmcs,vcs,keeping close watch on the customers behaviour and prescription habits.The fedback from them can be utilised to draft a strategy to address doctors at individula level. |
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Yes Amit, I also think so, by promoting the ideas for pharma sector, Healthcare Marketing can be popularised...
Yes Amit even i too think there are too many reps from different companies, and they will be waiting for the doctor all day and inturn they are less productive, if camps and VC's are arranged then it will do a lot good than sponsoring him for just to prescribe your product, this is a bad habit according to me, if one wants to do better business let the companies do interms of conducting camps elsewhere where not only doctor but also patients are benefitted, and nowadays Doctors are vying for the gifts and sponsoring of money for them from all the companies and not remain to loyal to any of them, and reps can be used to do many things like what you have suggested is a good option for them........
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The strategy conference and exhibition presents an annual opportunity to interact and be able to sell their products to thousands of retail pharmacists. In these events will present the wide range of products that can be offered to the market, explain clearly the features and benefits of all of them and promote their consumption for better health.
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Visiblity of the company and products in an exhibition is the key factor.It reassures the Prescribers about their buying decisions. Follow-up by the Field Force with the Organisers post conference/exhibition is most important, since there is an obligation factor to reciprocate in terms of Rx.
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Pharmacist and Pharmacies are important in drug or healthcare they play vital role, Marketing strategy pharmacist should also contemplate that the new consumer products arrive quickly to pharmacies, clinics clinical, medical posts and hospitals. This results in higher sales and the consequent benefits.
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In Sudan, Pharmacists play a major role in generating business . Retail Pharmacists are capable of pushing your brands and substituting Rx. The Instituional decision makers are all Pharmacists. We have experienced Brand Building in the recent years where Medical Doctors Rx in Brand Names does give confidence to the Pharmacists and work as endorsement. But often the Pharmacist has the last word.
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Qualities in the sense, the health service should be provided with safety assurance, informed care adn proactive response of staff.
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hello ,,h r u!!!!! what;s your name |
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Comprehensive product story and key message development
Training program
“Scalable” to meet increased demand
Standardized training curriculum to decrease incidence of adverse events, optimize patient outcomes, and leverage learnings from clinical experiences
Trainers meetings on standardized curriculum and patient demonstrations of injection technique
Advocate development and planning
Establish core group of Advisors to provide strategic counsel
Comprehensive product story and key message development
Training program
“Scalable” to meet increased demand
Standardized training curriculum to decrease incidence of adverse events, optimize patient outcomes, and leverage learnings from clinical experiences
Trainers meetings on standardized curriculum and patient demonstrations of injection technique
Advocate development and planning
Establish core group of Advisors to provide strategic counsel
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Front end Promotion is the best strategy in the area of marketing for other different products and also for pharmaceutical product, It should include a monthly premium in-store promotion to increase the capacity of the retail sales of its key products for the consumer which will result in competitive prices. For this it is necessary to create a fund that is sent monthly directly to partners and includes a variety of products.
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Good one suresh...... very informative.... :) |
We have used this kind of tactics earlier also by using messages, warnings and many things in tobacco and cigarette packets. He who is concerned about his health has left intoxicating but the addicted had no effect on them. So, we can be sure of one... |
I think it will take time for the rural market to accept the product. The product should appeal the customers the price should be affordable. It should be easily accessible by people from all the segments of the society they should be informed about... |