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Activity:
12 views;
last activity : 07 06 2010 20:18:09 +0000
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Focus on your customers
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Offer excellence
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Keep tweaking your Web strategy
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Schedule marketing time and money
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Web sites talk about themselves: Our product. Our service.
Our company. But where is the customer in this? Why should the potential
customer come to your site? Why should she be interested? Web sites must be
designed with the customer in mind. What are her questions? Develop a FAQ
(Frequently Asked Questions) page which speaks to commonly voiced concerns.
What are potential objections? Offer a rationale to counter them.
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Rohit Khanna, Project Leader/Managing Consultant, Accenture
| 10 30 2008 18:04:51 +0000
Dealing with a customer's concerns is one aspect of marketing, but getting him there in the first place is even more important. The more information you can give your potential customer on your field or industry, the more likely she is to find you on the Web search engines -- sheer number of Web pages counts, and the more helpful the title sounds, the more likely she is to click on it and come to your pages.
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With millions of Web pages and thousands of competitors'
sites on the Web, they only way you can succeed is to offer all around
excellence in your company's presentation on the Web. Nothing less will do. I
can make a strong case that the Web is primarily a text medium. Unlike the way
I leaf through National Geographic, people surf to read, not just look at
pictures. The Web calls for excellence in writing and logical presentation. If
you've developed a Web site, you now appreciate how much time goes into writing
the copy for the pages. Don't just skim the surface with generalities.
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Rohit Khanna, Project Leader/Managing Consultant, Accenture
| 10 30 2008 18:05:26 +0000
I could agree with the above view fully if only another medium of web could have been discussed. Web is primarily a graphical medium. Web marketers have over-learned the dictum that you shouldn't have many graphics on your site in order to minimize download time. Your Web pages must look attractive if you expect to capture your Web visitors' attention, to convince that your company is a high quality, reputable firm, able to deliver on your promises. Excellent photographs, sized appropriately, contribute to a high class look and feel. Don't just scan in snapshots. Spend enough on either stock photography or custom shots that photos tell your story with panache.
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There's an old saying that goes, "If it ain't broke,
don't fix it." Good advice. TQM, on the other hand, preaches
"continuous improvement." Which is it? Combine the two. First,
analyze your Web and financial statistics to see what seems to be working,
which pages are bringing the most hits, what approach seems to attract the most
orders. You can also learn a lot from simple on-line surveys of your Web
visitors. Next, retain the strategies which are working and drop those that
aren't.
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by
Rohit Khanna, Project Leader/Managing Consultant, Accenture
| 10 30 2008 18:05:58 +0000
Web Marketing is so new, and each of our businesses so different from each other, that no one has it all figured out. Constant experimentation is the only way to maximize your business on the Web. And constant experimentation requires that you bring your updating function in-house. By all means hire experts to bring excellence to the look and feel of your Web presence, but then train someone on your staff to make minor changes to the pages, or learn HTML yourself -- it's not rocket science
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If I try to be very customer-responsive, I realize that if I
do not actively, aggressively set aside regular time to market my business, it
just won't get done. We found we need to take both a short and a long
view toward marketing efforts. To stay one step ahead of obsolescence, the firm
is constantly learning new technologies, developing new strategic partnerships,
and then, when they are mature enough, announcing them to the potential
customers. Strategy includes planning articles as well as new Web site sections
which will help position our business more effectively in the
constantly-changing Web site development market.
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Mr. Karthik......please send them a private message than posting it on toostep directly which is a personal message which you have asked to the concerned person. |
This totally looks like a debate..but why have you posted it as an Idea contest Ms. Anuradha.....It would have done great if you had created this as a debate than Idea contest...as there is nothing to give Ideas under this post.......... |
Dear Prodosh...I hope you wanted to put your comment in an Idea contest stated same, but for some reason you have created this debate unknowingly....so plz put your comment in that Idea contest. |