What are the Employer Branding Strategies to become the employer of choice?

I think in companies there should be a separate group for branding alone. These group should be dedicated to branding. This group should contain masters in branding and as they know more about the subject it would be easy for them to build a attractive  brand image for the company concerned. They can work on branding without disturbing other departments.

If any company wants to create top brand then I think they have to create something different i.e. value differentiation, apart from normal things like pay package, employee satisfaction, ethical environment, open culture etc. 

Take the example of Google. Google has created altogether different environment where employee can wear anything, plantation were made near seating arrangements, people can seat on floor and work etc.

Google provides a flexible working environment with perks that are designed to make life easier and more convenient for employees to manage their life-work balance.

On-site services like car wash, onsite doctors, and dry-cleaning help free up some extra time that might otherwise be spent doing chores, while other perks like massages just help you relax and feel good.

One of the things that Google does to encourage innovation and provide an inclusive working environment is to actively encourage the "20% project". All Google engineers have 20% of their time to pursue projects that they're passionate about. This has lead to the creation of some well-known Google products, like Gmail, and Google News - products that might otherwise have taken entire start-ups to launch.

Employees will naturally advertise about the employer if the working Environment/welfare and Client/customer relationship Standards are kept up and is functional in a professional way.

The Branding of the company will naturally come from Inside and Outside If the above is kept up

No need for Artificial HYPE It will not last long.

Apart from building a brand group i think the best way to build up Employer brand is to have podcast of currently working employees. Employees should describe about their experience in their company. People will listen more, words of the employees working rather than getting news from some where else. They would be more interested to get information from them.

As per.'Brett Minchinton’s fromThe Employer Brand Institute, the defination of employer branding is, “the image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).”

Now lets come to strategies,-

1.What’s important to realize is that the employer brand is really based on human relationships and human emotions vs. anything else. It’s those companies that think of HR as “Human Relationships” vs. “Human Resources” that are on their way to building and promoting a successful employment brand.

2.To consider with respect to your employer brand one should comsider the following points in mind---Internal communication, Team management, Reward & recognition, Learning & development, Performance appraisal, Working environment, Recruitment and on-boarding, Values, Senior leadership, External marketing.

3.Companies have gotten better and better at promoting and managing their employment brand internally, but to the outside world they often fail to communicate effectivelyOne of the most important elements of your external employer brand is your corporate career site. The ultimate benefit is more successful hires. By presenting the right message to the right audience, you will attract and hire the right people. That will increase the success of those people within your organization and improve retention. 

4.The idea is to develop an image of your company in the minds of job candidates that makes them want to work for you because you treat employees fairly, challenge them and give them opportunities to grow. The concept has become one of the leading strategies in employment circles because employers see it as one of the few long-term solutions to the tight labor market. The big benefit – as with the power of brands on the product and services side of the business – is once your employment brand is well established, candidates, like consumers, will choose you instead of your competitionWhatever strategies companies decide to employ, there’s no doubt workforce stability creates a competitive edge. “In a tight labor market, locating, attracting, optimizing and retaining the talent they need to serve their customers” is the key to success.

5. One of the strongest cultural tools a employer should possess  is practice of promotion from within. Today’s average employee changes jobs seven to eight times in a career.  employer should say you can change jobs many times while staying with the same company.Companies become employers of choice when they not only attract, but also retain the best and brightest employees. In addition to the cultural benefits – promotion from within and a partnership philosophy – a commitment to training and development also helps retain employees.

 These ARE MY FEW IDEAS , I WILL FRANKLY ACCEPT THE SUPPORT ON ABOVE STRATEGY OF TO BECOME EMPLOYER OF CHOICE.

In order to assess the employer's brand , there are certain parameters which could be examined to measure the trend through index related to high internal customer (employee) satisfaction, low employee attrition, growth in employee referrals,  zero / minor gap between new joining v/s offers issued and growth in rehiring. Employer need to strike balance between its corporate values, business objectives, social responsibility and overall approach towards its people. Hence change / initiative / vision is expected from top to realize the goal of employer's brand.

What gist I could make out from my experience in this regard could be explained as every employer, big or small, must have more and more emphasis and essence on employee recognition instead of promotion,incentive, increment etc.

This way one gets much more motivated than the other means of employee motivation.

After all these processes are for employee motivation, better efficiency and productivity as every organization has a motto of aquiring more and more market shares and revenue.

Lets think in the same direction please.

How can a person go about creating his own Brand Value?

The first step is to assess Your Own Brand Value by asking yourself 'If I am not around, will I be missed'.

(a)If the answer is yes, then you need to further enhance your Brand Value.

(b)If your answer is no, then you have a lot of work to do to build your Brand Value.

(c)If your answer is 'I am not sure', then seek the opinion of your colleagues and team members.

Some tips for enhancing Your Own Brand Value :-

(a)Be passionate about your job.

(b)Finish the task assigned to you on time with exceptional quality.

(c)Be proactive and discuss your views on improving things with your senior officials.

(d)Bring in innovations into your project/tasks to make it more efficient.

Come and let us all improve our Brand Values

Branding basically means the

1. creating Image in the Mind of Consumer about the product

2. making a Differentiable point of product visa a vis competitors....

3. Sometimes Brand also replaces the product e.g. Hardly people calls Toothpaste normally they called Closeup or Coalgate etc....

Branding Strategies:

1. So as to create Brand of a product one shud focus on STP ( Segementation, Targeting & Positioning) about the customer group...

2. After selecting particular customer group, so as to create the brand there shud be product differentiation from other brands in same category... the differentiation factors shud be build on....

3. After Building differentiating factors one shud give core importance for making customers aware of product, use, differentiating factors from others.... awareness can be created thru mass advertisements, Publicity etc...

4. After awareness one shud focus on making products available at rite point of use with rite price. perfect promotional strategies will act as catalyst for creating BRAND.

5. Once got correct response for the brand acceptance... one shud focus again on Publicity with correct figures and bring result to the notice of the customers...

6. Going Geographically wide also acts as adding flavors to the process of branding...

This what I feel about creating brand of a product....

Individual growth is must but it should come along with company growth. Fight for a common goal help team to develop individual capabilities in accordance with intrest and ability to grow. People who keep working for company and who leaves carries a warriors spirit which prapogates itself as a great company to work for people with capabilities.

A company employee public forum should be created whereby anyone can have a look at the views of the specific company employee's experience with the concerned employer. A specific website must be created by any trade assocition like CII or FICCI where the list of all the companies and their employee forum are visible to all the viewers who visit this site. It becomes easier for an employee to know how his future employer would be.

If the other Companies wants to become like idle Company then the employees in other companies will also wants to be a part of the leader company. Brand Bolta Ha.

its just like bridging the gap of broken sky which is generally bridged by darkness instead light due to insufficient or improper manner of parking resources through imperfect planning people, so branding is just like SUN for any organisation as its in our solar system... there should be ri8 combination and reflection of work and goodwill.

divine regards

shishir singhania

Create an atomsphere of harmony and belief in each other, try to achieve abnormal performance levels, allow risk taking and moreover facilitate performance based compensation packages for everyone.

How ever it also depends on the brand of the company. Employers branding strategies could be a part of the major Branding exercise of the company. Good HR Policies work environment and employees testimonials work very favourable to the employers branding

Now a days it is most important to maintain good relations with its internal customers i.e. employees. Among all the factors which reflect Company's Brand "Employees" is one of them. Employees of a company play crucial roles in Branding Company's Images in the market. Employees are those people who are direct touch with end user customers & company as well. Hence it is important to satisfy employees need for better Branding in the market.