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Posted in Community :

Rural Marketing

 
Started by : Sudeep Tarafdar, Senior Consultant, IBM   11 29 2008 09:49:30 +0000
Industry : Management & Strategy ConsultingFunctional Area : Rural Management(Others)
Activity:  38 views;  last activity : 07 06 2010 20:18:09 +0000

As you see on a daily basis development is happening only on the Urban front and the rural side of India is much neglected by every government, which infact is the main food provider for the country and agriculture is still the backbone of India, So during the whole transformation of urban India to a whole new level, What are the factors that are necessary to Transform rural villages????...Do share your views on this....

 
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1 2 3 4
1 Entrepreneurship
2 Start schools exclusively for farming
3 Rural BPOs
4 Education

Entrepreneurship

idea posted by Jitena Kumar Rawat Senior Consultant, GKC
This should happen more and more for the Rural villages to develop, people should take up new models in business and many NGOs and community banks are there to help them to start on their own and with this there will be more empowerment of Rural India..
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This is the only way to stop the flux of rural inhabtants to the metros/big cities whch are laready crowded and not able to cope with the requisite infrastructure. The SME rejuvenaton in the rural india, shall not only increase their earnings but provide an alternative to the agriculture as well as stop youth to get into crime etc.

The PMREGS, REGS etc. though try to provide employment to the rural but we need more entrepreneurs to provde usch enterprises who can provide job to such rural poor.

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Start schools exclusively for farming

idea posted by Charles davison Project Manager, Douglas OHI LLC

As i just put in the idea on developling in the infrastructure,I am ideatingĀ the same here sinceĀ I feel it is relevant

We need to start High Schools exclusively for farming with syllabus for farming who can then graduate to agriculture universities

This will result in farmers with strong agricultural skills and better productivity and thereby overall development and transformation of villages-ina green way rather than bring in factories into villages and spoil the natural environment by all pollution

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by Sudeep Tarafdar, Senior Consultant, IBM  | 09 02 2009 10:12:28 +0000

I agree with Mr Charles. India lives in its villages and villages, in the farm. My introducing factories, we will be destroying the self dependence and beauty and peace of the village. We should make villagers self dependant and for that, we should promote agriculture. This will not only make them self sufficient but also make the village sector economically strong. It will also help in fighting the food crisis of our country. I am very happy that Mr. Charles raised this topic. Thanks sir...:)

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Rural BPOs

idea posted by Sudeep Tarafdar Senior Consultant, IBM
This is the sector which changed the complete image of the cities with IT to support to it, it created so many jobs for the youth and others that it changed the entire image of the country with outsourcing, and even in rural India one can tap the students who pass out each year either they will go for farming or something, With proper training and infrastructure in place Rural BPOs will do good as in the cities, as rural BPOs are doing very well in the States of karnataka and Andhra pradesh.. I think this will be the major factor that will transform rural villages...
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Education

idea posted by amit chaudhry Senior Consultant, IML
Even today still there is not 100% literacy in the country, Rural sector is lagging behind in this the percentage is at a very low level, and Government and NGOs with the help of corporates they should set a good structure for education in villages where most of them will not take up studies, because they should work in their farm, this will hinder the growth of the country in a very bad way.. So Education is one factor that will completely change the Face of rural India..
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