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Mobile Marketing

 
Started by : Abhinav Garg, Sales/BD Manager, Bharti Airtel   11 29 2008 08:12:00 +0000
Industry : Telecom/ISPFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  28 views;  last activity : 07 06 2010 20:18:09 +0000

As there is more and more users of Mobile phones all over the world and in India the Numbers are raising like anything with the huge population to go with it, already there are so many different forms of advertising that is going on at the media level. so what will be the factors that will make Mobile advertising a Big Hit?? Do share your views on this......

 
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1 Endless users
2 Entry of Internet giants
3 Young crowd

Endless users

idea posted by Abhinav Garg Sales/BD Manager, Bharti Airtel
I mean in the sense like, according to a report it says that there are nearly more than 250 million users presently and then by 2012 the numbers are infact going to double like there will be nearly 650 million users, so this is a huge market which is out there waiting to be tapped, So reaching to the customer with the ad is much more simpler than ever before..
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by Shyamal Maity, Sales/BD Manager, AT&T  | 11 29 2008 08:17:07 +0000

i don't know i may be wrong here but i guess India has the second largest mobile phone users in asia after china, so mobile advertising is coming in a huge way ppl. so the numbers are expected to go more in future as he has suggested, this makes a very good factor for mobile advertising to be a big hit

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Entry of Internet giants

idea posted by Shyamal Maity Sales/BD Manager, AT&T
With the entry of  the big three of the Internet giants like Microsoft, Google and Yahoo—whose home pages and  applications are the starting point of every log-in for a majority of Internet users, these people are coming with mobile advertising in a huge way, now the current market is around about 3 billion but in few years from now it will be nearly 19 billion, a huge....market people, so with these players and other emerging players will make sure that mobile advertising  is a big hit....
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Young crowd

idea posted by Amit Madhav Senior Consultant, GKC
Most of the country's population is very young, mostly below 30 yrs and this is a huge factor, as young people they are always on their feet and advertizing through their mobiles is a huge thing, and they are the ones who are spending a lot than anybody else, so tapping the young crowd is very important, as they look for more user interactive and new applications on their mobile phones. And mobile advertising will go very well with the young crowd according to me.

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There is no way they can crack this segment of phones even though they are leading in the world market in  mobile phones.  As there are too many players to compete with, there is RIM, and nwo Android phones to content with htc,iphone,palm pre, no way...
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You don't mind if i comment on this one, yes even if the parent company is into IT services and it is having its subsidiary in another country like India, it is known as a captive center.
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