What are the insights that companies looking from consumers to serve them better??

With the advent of modern retail, especially the hypermarket format, consumers today are spoilt for choice in terms of assortment or range in any category, and understanding shopper behaviour gives a critical competitive edge. Marketers need to spend more time in developing shopper insights and translate them into meaningful strategies for demand generation at the point of purchase.

Shopper observation, shop along’s (accompanying shoppers on their trips) should now become a critical part of the marketing initiates. A lot of visual merchandising elements today are plain vanilla branding, but I see increasingly a lot of savvy marketers using these elements to drive behaviourial change and trigger a purchase, especially amongst aware non-trialists. Category management-driven visual merchandising need not be restricted to hyper markets, but can be logically extended to both open format and traditional retail. Packaging as well other sensorial component of the product also play a big role in driving “pick me up” appeal.

customer attitude is being closely monitored

any company can serve its customer in a best way if they receive proper response/communication regarding the service.if customer shy away from the supplier for any reason,always there is a danger that negative propaganda will start.best way is that both supplier and consumer should both interact periodically and discuss for better dealings.so many times even best may become better if it is not properly followed up.that's why today we are talking of "customer focus"by making concerned persons responsible to deal with specific customers to gain confidence.this applies to all business fields.

MANUFACTURERS` EFFORTS TO CREATE AWARENESS FOR THE BRANDS AND MAKING THE BRANDS AVAILABLE TO EVERYBODY GIVES AN EXCELLENT OPPORTUNITY FOR THE CONSUMER TO MAKE ATRIAL PURCHASE WHICH WILL CONTINUE IF THE BRAND IS ABLE TO IMPRESS THE CONSUMER.