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Topic : Best advertisements
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Primetime News

 
Started by : Chandan Roy, Creative, J Walter Thompson   12 04 2008 14:58:41 +0000
Industry : Advertising/PR/MR/EventsFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  25 views;  last activity : 07 06 2010 20:18:09 +0000

Online media is gaining huge momentum today allover the world and Internet is the next big thing that will be happening, but for the time being TV is the one medium as such which is reaching masses, But internet with it's connectivity where ever we go is reaching everywhere, and people are aware of internet and its uses than ever before, and online advertising is making huge money...Since misconceptions run rampant on the Internet, it's not surprising that there's also a wealth of myths about the Internet.... So what are the Misconceptions about Online advertising???  share your views on this.....

 
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1 Interactive ads don't work
2 Only dot-coms advertise online

Interactive ads don't work

idea posted by Chandan Roy Creative, J Walter Thompson
According to me this is the biggest misconception that Interactive ads don't work, Marketing Intelligence and  Media Research that indicate online ads work. When one of the online magazine surveyed it showed that 58% percent of the audience said they regularly noticed ads on the website and 60% of that group said the ads impacted their buying decisions.  So interactive ads do work.....
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Only dot-coms advertise online

idea posted by Sasi Dash Art Director/Sr Art Director, U TV
 believe me this is the biggest of all misconception that you are having, you think only official websites have ads and not others, there is so much ads who don't have their websites, doing great business, just they are giving a small ad in a social networking website where people throng and it is doing wonders for them i their business.....
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