What are the negative effect of advertising?

Good advertising kills the bad product very fast. People try the product and compare it to promise made in advt, if it is not delivered to their expectation it has negative effect, they don't only stop buying the product but also cautious other not to use it.

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action.

Why should an ad be negative?? The main functionality of an ad is to convey the reason for existence of a brand / product and entice customers to buy. The visuals are a form of expressing the communication and making it is human as possible. How its shown or televised, printed is a subjective matter. Ideally we should be asking whether the communication is correct or not. Is it misleading the consumer?? Is it showcasing something and you are landed with something else??

Negative effects of ad would be when the communication is wrong, which seldom happens. Its really only in cases of Insurance ads, funds or generally speaking finance vertical ads.Keeping these hazards in mind even these corporates have started issuing a disclaimer immediately after the ads. Cold drink companies are using aero stunts for their ads and also staking claim that the stunts are performed by qualified experts and hence not to be done by normal unqualified people!!

Ads will not really be negative, unless there may in some cases like the Red Bull ad where the content is quite derogatory where the man drinks Red Bull flies and opens his fly on top of the bird because the bird shat on him... thats going too far with the tag for Red Bull. Condom ads cannot be misleading at all. The idea of showcasing an attractive couple and showing them in the thores of pleasure in fact encourages the use!!

So I do not really find any negative effect of advertising per se!!

Adv has many positive and negative effects which may not be noticed. The adv cost involves a lot money which comes from the customers. When the customers buy the products they pay for the products itself that includes the cost of production, packing, and developments. Here what is not known is the cost of adv.It is logical to pay for the production and packing cost, but it is not understandable why the customers have to pay for the adv cost, which is hidden.

Sometimes the advertisers can make vague and ambiguous claims that may sound good. Of course, any negative features of the products will not be mentioned. 

Sometimes, with a view to entice the customers, the companies need to set trends and create images that customers will follow. After having established these, the customers have become addicted to the products which may not be needed for them. Today the adv conditioning and trend setting, judgments are made on what kind of clothes, shampoo, kitchen cleaner they use and not on who we really are.This leads to social discrimination and emotional insecurity. Hence the customers need/have to spend to be accepted.Adv are made in spirit of blind over consumerism without a soul.

As we all know ads are those which are created for the attractiveness of the customers to increase sales. Nowadays the ads are not perfect and clear and not at all informative to the end users. The negative effects of ads are as follows:

• LESS INFORMATIVE (about the ingredients, cost, censorship, taste, quality of the product, side effects of the products on human beings, etc)
• DEGRADATION OF ART (ads must be creative but its not in real case. its just for the sake of being advertised for the company which manufactures products)
• EMOTIONAL FEELINGS (some ads are touching the feelings of the human beings which sometimes causes harm to the human beings, affects the children more than others)

When we purchase a product, we can understand paying for the cost of the machinery and everything else that went into making the product, but we really don't care to paying the company which includes their heavy advertising cost which tells us to buy their product. This may come as a shock to some of us, but advertising costs deals in lots of money and for the companies this money comes from the consumers pocket as hidden cost which they pay!

In my view, advertisements are always limited informative and never gives full information. They can be deceiving, especially for younger people… In a world where our kids are left to rot in front of a radon emitting screen for hours at a time, this kind of deception can not be healthy. By 'puffing' their products, advertisers can use various techniques to do or bend the truth about their products.

The job of the marketer when launching a new product is (1) CREATE AWARENESS 2) INDUCE TRIAL (3) REPEAT PURCHASE (4) ADOPTION OF THE PRODUCT. THE JOB OF THE ADVERTISEMENT IN ANY MEDIA IS TO CREATE THE FIRST TWO ie create awareness and induce trial, the repeat purchase and adoption will depend heavily on the company to deliver on its promise time after time consistently. Advertisements are not the only means to increase sales,advertisements will help the firm to help in brand building and recall and take maximum share of the mind from its competitors. So everything has its positives and negetives......so its upto the intelligent maketer to use the weapon(advertisement) to its advantage. A 360 degree approach needs to be adopted to gain maximum advantage..............

i have worked for KLf Oil Industries as sales co ordinator in Middle East. The product was launched one year before I took charge, and nothing was happening. The brand was KLF Nirmal Coconut Oil and it was the best coconut oil available throuh out the world as far as my knoledge is concerened, I was based in Dubai and the distributor was not up to the mark as well. The Company had already spent lot of money for the advertisement but they were not getting any fruitful returns. I went there and I could notice that the distribution of the product was not at all impressive. That time the Company was about to sponsor a programme conducted by Christ College Allumni where around four hundred people would have been present. You should notice that Christ college is situated in Irinjalakuda, Trissur District and the KLF Oil Industries is situated in the next building. I got an opportunity to participate in Dubai shopping festivel bu putting a stall there, where millions of people visit from different parts of the world by spending Indian rupees 15000.00 more. What I did during those thiry days was, I bought tissue papers in bulk, opend the bottles and gave all the visitors an opportunity to have the smell of that coconut oil. Even people started talking  about the smell of real coconut oil,while comming to the path where we put the stall and the really expereinced the quality. Thank God the Company maintained the quality and still doing it, and the market share of the product climbed like any thing. When I smelled the demand, I spoke to the distributor to enhance the distribution network, but unfortunately, they were not able to do that. Immediately, I had to look for a distributor who would be able to do that, I found one and wrote the agrement. There are many aspects in advertising. It will click only if all things come together. You should think in all aspects to have a good result by advertising. I am no more in this company for some personal reasons. But I wish them all the best in future. I am proud that I could make them one of the best coconut oil selling companies in the world now. Hats of to them for maintaining the same quality to the customers.

regards,

Satheesh Chandran,

Tel:0091 9995634511

In some cases it has been found that some ads give comparison with their competitive brands.Now if the strategy fails to reach the viewers or in the worst case be misunderstood by the viewers then they would misinterpret and take the competitive brands to be the superior product than the one which is advertised. It often happens because of lack of planning and focusing.Advertisements should keep in mind the psychological factor of the viewers and in no case they should be misinterpreted. That is why it is ver much necessary to give a clear message.

The consumers will expect what they saw in ads. If the product/service when consumed is not able to give consumer a delight as what is expected from advertisement then it only creates a negative impression of brand in consumer's mind.