What are the opportunities that IPL brings in for a Marketer?

IPL acts as a lucrative place to promote one's brand & also positon it in a better way. IPL is a place where a marketer can easily target a large group of people cost effectively, inside the stadium as well as those who are watching the televisions & listening to radio's. Moreover it opens gate way for merchandisers & make it easy for them to market their products.

Thus, in one shot companies can get their returns back but marketers should be careful what strategies they should use to promote their brands/products.

I see three; Sponsorship, Using players but the best and most economical is Ambush Marketing.  

That is the biggest opportunity that IPL brings to the platform.

Apart from the fact that the telecast of these various matches and the participation of cricket playing nations which means huge electronic content and maybe even digital, it also means that the destinations where these matches are held become prime attention areas for being marketed as "Destination" IPL!! You see the impact of IPL has the strength to catch the attention of the traveller which menas that the IPL tag has the capacity to generate revenues for brands / products. That is purely because it has been able to get the mass TG righ at the doorstep!!

This is the core strength of the brand IPL!! Thanks for teh referral :) 

Most probable Audience:

- cricket fans
- average age group: 10-30years
 - geographic region holding high audience: india
 - income group : middle class

Shift brand Position:
- considering the hype, and the media flood of this news, the IPL holds perfect opportunity for large companies to introduce a new brand position. considering the wide audience for the IPL.
 - but new companies don't stand a chance, as they might get low visibility between large players.
 - FMCGs, Mobile Phone and Network providers,Apparels all have great opportunities to brand.

Product Promotions:
- opportunity for companies having national distribution chains,to offer product promotions
- by offering discount coupons in the form of discount codes shown on TV Ads, internet websites, mobile sms etc... such companies can pull potential customers to the stores.

SPORTS COMPANIES:
 - large indian crowd watching the game.
 - perfect opportunity for introducing new sports brands in the market - offer cheaper products thru promotions or discount sales
 - increase brand loyality

This is a celebration in the country. The unused money will be pumped in to the open market. Hence the market will raise to a good up level. The reason for high level education and living standard of Kerala is the money pumped by NRIS for construction field basically residence. Any celebration in the country will bring the unused money in to the market. Let us celibate the IPL in India.   

Wherever there is a huge audience watching anything that is a huge opportunity for the Marketer and what else but IPL to do that as it will be connected to all India and help in letting the marketer reach to his audience a lot easier than his traditional methods but costing needs to be checked

The third season especially after the last edition opens up a world of opportunities because of its homecoming taq attached. Its a haven for marketers provided they have the financial muscle to back their plans. Be it plain branding, piggy backing or just sales turnover, IPL is here to provide a winning platform for everyone. Even if your brand has lost out on mainstream sponsorship or branding opportunity there is plenty available like runnig a promotion with pubs and restaurants during match days. Imagine the moolah you are going to rake in.

All in all i think it will prove to be the perfect antidote for the economy to bounce back after all the troubled times.

See one thing, viewers in the field or out side the field don't remember the adds in the field or shown in the T.V screen.At the end of the game at Eden Gardens I have asked 20nos of viewers leaving the field regarding the adds, believe me answers were not up to the mark for the add holders. In the T.V screen viewers r least interested to see the adds rather than enjoying the reviews of the game.

So IPL is for catching the viewers in the field & enjoying thrill in the TV screen for some hours.

The discussion on this board started by Ms Purvi Ghosh byitself is a opportunity for the IPL commitee , including Mr.Modi to advertise and publisice his intention amongst the target group.Kudos to Ms Purvi for suggesting this idea as long as it is not a paid one.I am not for heavensake saying so.  let the proffessional on this board decide for themselves.

Product categories will have an excellent opportunity of identifying brand ambasssadors for their products , brand associations with a particular player can be doubly reenforced in all the matches through co sponsorship opportunity which would pave way for a rub off in the event of the players good preformance in the matches.

IPL means endless opportunities for the marketer! how? as a marketer any one can promote their respective product via print, electronic, mobile easily!.

but for best results, we need to design the broadcasting system more smartly.

Raj

The audience would mostly be watching cricket games in groups... either with friends, family or collegues? What better time do you have than this...to actually telecast a mouth-watering ad focused on the joy of group-hogging.... 

Mc Donals... introduce a new Jingle...make a new add.... introduce a new offer!

Purvi,IPL is an extraordinary conception of catching the viewers to bring them in the stadium or to the TV screen.After swithing off the TV, most of the people remains in cricket fobia . So the oppertunity that brings in for a marketier only the execution of thier respective products not more than that.

When Matthew Hayden strode out to bat on Friday, apart from the usual excitement over seeing this hard-hitting batsman, viewers were more curious about his bat.

The specs of the MMi3. Its blade is one-third shorter than that of a regular bat, while its handle is nearly one-and-a-half times the normal length. So, when it’s time to wield the long handle, which is pretty much all the time in a T20 game once a batsman has got his eye in, the bat’s bottom-weight, faster swing and golf-club kind of torque are designed to send the ball out of the park with minimal effort — provided of course it connects with the ball. (Remember the top third of the blade is missing.)

For those who want ,ore info pl follow: http://www.thisislondon.co.uk/standard-sport/article-23697331-mongoose-bat-has-power-to-be-a-major-hit-says-law.do

Seuli, we r enjoying IPL right now .No one i think eager to keep in mind regarding the priduct range of the sponcered marketing priducts. So oppertunity that IPL brings only the execution of product range of the companies .

I should congratulate the Toostep team for their brillliant idea of getting associated with IPL without any sponsorship amount being paid.you guys have got all the publicity free of cost.

The opportunity for various other social website like of toostep is itself an idea and food for though, "HIP HIP HURRAY"