| Topic : The Art of Visual Merchandising - Ideas and Opportunities |
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Marketing & Branding
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Activity:
50 views;
last activity : 07 06 2010 20:18:09 +0000
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Too much quantity on display
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Color distortion in the store leading to consumer grievances
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Lack of brand similarity of the visual look and feel created
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Flood of new products.
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Too much quantity on display reduces the comfort levels of consumers and reduces his delight in the store. It also does not help him functionally purchase goods for most seem to him not relevant. Also, here time taken to sample goes up exponentially and hence total purchase is often reduced. |
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Colour distortion often leads to sharp complaints from consumers of being cheated and being passed off, products, which they did not intend to buy. It reduces the re-purchase on the part of the consumer and hence affects the store image and sales. |
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It leads not to immediate reduction in sale but in long term dilution of brand equity of product brands displayed through a confusion created in the design graphics and |
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Retailer, whether small or big or supermarkets are grappling with outpouring of new products, their SKU's etc. Its very difficult to manage limited shelf space with huge range like in cosmetics, skincare, soaps, detergents & like that, to display them properly. |
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