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Started by : Esha Johar, Risk Analyst, Irevna   02 18 2010 09:34:19 +0000
Industry : Equity Research/AnalyticsFunctional Area : Equities(Markets)
Activity:  147 views;  last activity : 07 06 2010 20:18:09 +0000

According to the World Gold Council, an organisation formed and funded by the world’s leading gold mining companies, India was the largest gold-consuming nation in 2009 in the whole world, mainly due to higher consumer demand during the fourth quarter. For every 100 gms of gold bought across the world, 14 gms were picked up by Indians.

India’s annual total includes an upward revision to the second and third quarter results due to the incorporation of new data. However, the fourth quarter result alone (without the effect of the revisions) was sufficient to enable it to retain its number one position.

So users, what do you think is the reason for the high demand of Gold among Indians?

 
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1 2 3 4 5
1 Easy replacement of Money
2 cultural asset that is transfered for generations
3 Existing Dowry system & Unawareness of other options
4 Gold as Investment Option
5 High demand during festivals
6 i am speaking from individual point of view.....

Easy replacement of Money

idea posted by Namrata Pathak Accounts Manager, American Express

Today, India is the main attraction of world business. Daily lots of companies are showing interest in investing in India. In this case Gold plays a vital role as it is a very good substitute for money. Also, it helps in international monitory exchange and easy to carry currency in difference regions or nations. So, demand of Gold is increasing in India as India is emerging as one of the fastest growing markets.

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by Suryakumar Sharma, Consultant  | 02 21 2010 15:21:35 +0000

Gold will never loose its shine. It is the best investment that stays secure even under  adverse conditions. Be it recession, inflation or any financial crisis that engulfs the world gold will maintain its value.Its the best traded currency that does not have any border.

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by Ravindra Sharma, Managing Consultant, CHEF-India  | 02 19 2010 05:27:31 +0000

Agree with Namrata,

It is easy convertability and feeling of security.

Asides another way to convert black money with ease

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Traditionally Sugar & Gold has been ingrained into Indian Culture.  These Two have place in our Culture since ancient times.

Our people believe that Gold is 'Subh'.  It while having a fast re-sale value, it has been a liquid asset in hard times.

Further it has a highly visible 'shoe-off' value, unlike other assets - fixed or otherwise.

Statistics show that for the past few millennia, India has been digging & importing 

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cultural asset that is transfered for generations

idea posted by shivanand shenoy self employed, siddhi

culturally/genetically since generation it is a habit amongst Indian to accumulate even if they have enough Gold and transfer to their generations

also culturally we have a habit of adorn ourselves as a matter of festival necessities (ladies), 

 

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by Deependra Shekhawat, SAP ABAP Consultant, CTS  | 02 19 2010 04:22:53 +0000

gold in a cultural assets of indian.Peoples stores gold like money and they easily convert it in money on needs

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Existing Dowry system & Unawareness of other options

idea posted by Padmanabhan R Articled / Audit assistant, Finance student

For majority of Indians investment means gold, realty or savings bank account. And another important reason is the existing dowry system and in my state a girl child means save at least 100 sovereigns of gold.

like Esha madam said there is also a sentimental aspect. Gold finds prominence in auspicious occasions. There is a proved relation between demand for gold and festive occasions and gold prices are usually high during those times.

I am not in toto against investing in gold. As an investment consider gold bonds , gold etfs, mining funds and at the maximum go for gold coins or bars, but never in the form of ornaments.

For fighting inflation commodity derivatives are also a good option.

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Gold as Investment Option

idea posted by vinit Project coordinator, PM Dimensions

Apart from traditional or classical views, what I would like to add is now a day’s gold is considered as an investment. As we can see the share market going up and down, relatively gold prices are stable and has always increased over a period of time.  So, it is better to invest in gold as it satisfies your both classical and modern needs.

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gold is shock observer againt inflation and best performing commodity for decades nobody can argue this point so the reason is obivious.

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High demand during festivals

idea posted by Esha Johar Risk Analyst, Irevna

Indians always have a high demand of gold for jewellery and investment purposes despite the high market price being an ounce in the international market levels. THis is the reason Indian has a high demand of Gold jwellary.

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i am speaking from individual point of view.....

idea posted by ashish agrawal M.COM student, m.s.university of baroda

first of all gold can be immediately convereted in to cash. it is highly liquid.seeing the trend of past years the value of gold increasing,so return is also good. it provides psychological satisfaction to indian people.

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