What are the recent trends in Marketing..?

I believe that the marketing through internet, has incereased in the recent times. All the companies as well as the government has used the source of communication.

Even the filmstars and politicians have been using this source. I believ that with the inceresing use of internet this will gain popularity and will emerge as an important source of marketing.

I believe that the Electronic media is playing a significant role in commnication in the recent times.

With the incerease in the viewership and reach of the channels to the villages with the help of DTH , the budget of the companies for the media have incereased.

Now we can see a product been advertised in a show, the channels are giving special shows to promote the products , also the recall value is more.

Moreover, we all know that iNDIA is a cricket crazy country and we have seen the ad revenues of the channels broadcasting the live matches goes up..

Nowadays, Mobile Marketing is getting lot of attraction. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.

Over the past few years SMS has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts or the world, partly due to the carriers selling their member databases to third parties.

wrap advertisng is a new concept in recent trends of marketing... though wrap advertising is not that popular in india but in short time it is goin to be...(the advertising on the vehicles is called wrap advertising)

Now the TREND has taken a all together a new dimension saying buy 1 and get 4 free...

Tryvertising is the concept used by the company to make there product more advertisement affective and profitable.

The trend of identifying the target audience/group, positioning the product etc would become in the future, secondary to how the company has stood for upholding the Social and Moral values.    A company merely wooing the customers in the name of brand, lifestyle etc would be beaten badly in about a couple of years from now.     Only those companies would play longer innings in business, which would identify itself with the concerns of the people at large, and position itself as being in business genuinely for the benefit of the society.    They will have to actively demonstrate their claim.  Only their product would sell - no matter what and whatever be their medium of advertising 
   

On any surface that reaches a consumer!! Vehicular advertising and advertising on bills, statements etc. You see brnads everywhere. But that really adds a good recall and actually serves to steer the person away form the figures that he dreads to see on his bills and / or statements!! ;))

Ankit you are quite right!! :))

Apart from this, mobile marketing is gathering shape but I find it quite ineffective, although innovative!! Social media... Twitter blogs, facebook groups... these trends are building up. And these will build strength in brands!! Good debate ..