What are the Strategies involved in Mall Management?

Slowly the mall mgt is becoming critical 

1. Anchor Store - it should be well know name and should be able to pull footfalls

2. It should try to cover all the purchasing requirement needed by a family across various retail department

3. It should also include services, entertaintment, games, live show

4. It should also include the indoor and out door games for various groups

5. It should have parking facilities which is spacious and easily walkable distance

6. There should be a sitting couches/sits around the mall at apprioate distance

7. Look & Feel should be wow factor, as the next generation is expectating a lot from look and feel

8. It should have a good hang out type of enviroment for various groups

9. Retailer should be of rigth mix and of different level

10. More execulsive retail tie up better for the branding stand point 

11. Spaious food court with wide variety, this is now has been one of the most important factor

12. In futrue, we make need to have easy cart for senior citzien, so we need to plan the mall elvation in such a way

Malls are similar to olden days maket places where melas used to take place. Malls are same thing in the modern form.

These are the following strategies Mall management should adopt for the success of the mall.

1. Select right mix of shops based on the location of the mall, target clientele and the trend

2. Leave ample spaces all accross the mall, seating areas and other decent and good comfort facilities

3. Providing easy and hassel free parking for the visitors and don't allow to occupy that by the employees of the store

4. Do everything that increases footfall into the mall

    (a) Promotions, shows, art exhibitions, decorations, fun activities for children, competetins for children in various fields like painting, dancing, singing, debating etc and some hungama

    (b) Conduct some activities related to the local festivals

5. Take responsibility to generate productive footfall by signing up for revenue share and lowered rentals.

6. Try and have one anchor store which is the choice of local majority crowd.

7. If space permits, provide everything that a family outing needs to do - such as, Movie, food court, grocery, shopping, other entertainment like fun and ammusement events etc

Pulling Retailers as well as customers to a Mall located appx eight kms away from city is challange

adding more different mix and allow investor from different country which will depend on country investment policy. Franchise playing a major role to make impact to all shopping mall. No new idea or lack of new mix mean no matter how well the mall management team it will come to ;dead" at the end. Consumer / shopper now days demand a lot from mall and expectation is high. right mix cater to the right demographic .market analysis and evaluation important in tis context

connecting to the mall and easy for shopper to reach also playing very important role here. suburban mall is growing more and more and ppl tend to travel short now and most mall develop keen to look land to develop submall rather than focusing on big city which the cost of land is much more higher.

focusing here referring to the initial concept and how well a management team stick to the concept and run the whole show.

The retailer has to provide more variety for private level brands to compete with the supplier's brand. New product development, aggressive retail mix as well as everyday low pricing strategy can be the strategy to get an edge over supplier's brand.There is a need to revaluate and bring in new attractive products in malls by assuring a right mix of tenants. By changing the mix of the tenants it is possible to raise the asset value of the mall..

Overall experience and the other is a whole variety of goods under one roof. These two expectations cannot be met satisfactorily either by the mall developer or the retailer. But if roles are clearly defined and each one develops a core competence, then a fantastic synergy can arise between the two parties. The mall and the retailer should work out a strategy where the mall focuses n enhancing the overall experience and the retailer focuses on the delivering a good variety of products. To formalize this association, there would have to be a clear definition of expectations and most importantly sharing of profits.

As we know weekends attract more people ot malls.

1. Make the visit to malls entertaining,refrshing. by engaging small entertainment groups  and permanent children playing facility etc.

2. more place to move in the mall as conjuction makes people more restless.

3.imparting more knowledge about products.

4.Making available most of products the customer require