| Topic : 10X Tips & Strategies on Mobile Marketing |
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Marketing & Branding
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Activity:
112 views;
last activity : 07 28 2010 16:42:46 +0000
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Limited Reach to Rural Populations
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Harmonising the marketing ideas with non-SciFi physics
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Brand visibility in the market with many players is not to the mark
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Lack of awareness, Faith and Education
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Current Marketing Technology is too slow
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People’s power to delete messages without reading it
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Completely/ Partially Fraudulent Database provided by the Data Providing Companies
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Rural areas have a rapidly growing subscriber base and mobile is the only channel to reach them. However barriers like multiple languages and low literacy rate make it difficult for the marketers to address the rural population. To maximise the returns from the rural population it requires a marketing technology that allows for automatic language personalisation and the use of the voice channel for those who cannot read. |
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Market winner should be retailer base oriented .
Rural Population in india have got acquinted with the Mobiles today. The major issue with these mobiles is they only communicate in one language which is not understood by them.
Local lingo is to be major focus on the advertisements today. that is where MOBILE Marketing is not reach up.
In India there is appx. 370 million users of mobile phone. Yes the reach to the Rural population is limited but as of now the rural folks are buying the phone from nearby cities.
Hence no Brand loyalties. People will simply go by what they have seen in TV and in case they have seen the advertisement of more than one brand they will go for the cheaper one.
A retailer's push plays a major role to convert a customer in buying a perticular brand hence if they will be paid say an amount of Rs 500/- per set sold those companies will win. This amount is in addition to the normal discount the retailer gets.
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More often than not mobile marketing is in a dire conflict with reality of the 21st century technology. It confuses everyone in food chain, from investors to consumers. |
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...and with some micropayment model it is actually doable. You are talking 21st century wisdom ;)
we have few ideas.1. we should approach those who actually require it.in china i have observed that a road digging person who was digging the roadwas taking instruction from his boss.and doing his work with much speed.like wise we can select agriculture peoples who goes in the early morning or mid night for water distribution or other work.they should be approached.though income level is less because of rquirement. so in my idea this will give a major net work of clients.
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The mobile company that wants to survive in a fast moving techo savvy world has to be visible all the time, everywhere at any given time. The logo and colour is important.Backed up with terrific service. Yes the people working have to have that I wanna do it attitude
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in todays market there r so many models & co of mobiles that it is very critical for the customer to choose a mobile.
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In India mobile marketing is not picking up basically because of lack of faith in brands, public still wants to touch and feel the product before they buy it. Secondly awareness is also low about marketing by mobile because mostly because mobile is used by maximum consumer for its basic function of communication. Third point is our low education due to which public does not understand the concept of mobile marketing. |
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i have already given my idea.
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Today most products and services promoted by mobile operators have extremely short lifecycles. The success of such products relies purely on instant selling. Conventional marketing processes and generic multipurpose technology tools are designed for long-cycle campaigns, and hence are not effective in the new scenario. This requires a specialised, real-time mobile marketing technology platform with end to end workflow and usable tools. |
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we all always try to avoid advertisements. (Ask yourself how many times have you changed your channel during the commercial break?) And there is a medium where power is in people hand, whether to see the message or delete it. I have doubt in my mind for mobile marketing. |
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Despite all preparations and reaching out marketing strategies, most of us fail to make an impact just because the database provided to us for transmission are partially/or fully fraudulent.
I have had an experience of recieving only 4 reverts out of 2000 sms sent... i believe there can't be a so low probability of public feedback.
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