Build your professional network on facebook via our app Go to app
 
<< Prev  4 of 5 in Topic  Next >>
 
Started by : Jayant Vishnu, Art Director/Sr Art Director, Creative   07 28 2010 08:37:15 +0000
Industry : Consumer DurablesFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  78 views;  last activity : 08 05 2010 17:17:20 +0000

Winning new customers is much easier than keeping them as returning customers. After winning new business, so many things could go wrong during the retention process that customer retention becomes daunting for the business owner.

http://www.fairetail.be/userfiles/images/customer-loyalty_retention.jpg

However, retaining customers is extremely crucial to the health of your business, even though it’s not as easy as winning them.

So, how to reatin your precious customers??

 
 Refer 595
Share
 
 
  Rate : 
 
 
 
 
  4 3 1 1 0
 
 
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4 5
1 Offer More Communication Channels
2 Make the customers feel that - "Company Cares" by providing Good Customer Servicing
3 Promptness and dedication towards the customers issue.
4 Ensure that your product/service delivers what it claims
5 Show an Outlook That the customer is important
6 Make New Offers
7 Monitor the customer and his needs; precisely educate him/her on product/s
8 Proceses to scale
9 Provide Quality products & services
10 its about engagement and not exposure
11 Give your customer all the Confidence in the world.
12 Lata Sharma

Offer More Communication Channels

idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative

The days of communicating with your customers via email alone are numbered. To keep customers you must talk the same language using the same channels.

Consider using Twitter, Skype and even a 3rd party online chat application to engage your customers.

4
1
  

True, to retain customers, one needs to remain in touch with them, and time reminders of presence, and sought their responses of being concern shall be acknowledged time to time 

1
  

Hi Jayant, I am getting low response to the emailers or electronic communications for Marketing purpose. Interestingly, Printed Direct Mailers get 4% to 5% response, that is amazing! Why this is so? (People see websites, assume or understand about Company. Thats all! Old ways of communications like DMs, Advertise in Tech. magazines and hoardings, cold calling is the only way.)

Add your argument:

Make the customers feel that - "Company Cares" by providing Good Customer Servicing

idea posted by Amit Dwivedi Marketing Manager, I G Hospitality India Pvt. Ltd.
The only thing which keep us loyal towards any relation, irrespective of the type (product-customer, company-employee, husband-wife, etc.) is the care for each other. That is why providing proper customer service from the company's side is very important. Because we are dealing with Human Beings, the emotional Creature.
3
1
  

In today's challenging economy and competitive business world, it doesn’t make sense to pay the price to attract and acquire a customer and then lose them to neglect and disservice. Think of the cost involved in the overall process of acquiring a customer, yet this is what happens most of the time.

You can retain your customers by refining your Customer Service process.

  • Measure and track Customer Satisfaction at the most granular level possible.
  • Give your customers some good reasons to stay like required product features, better workarounds, ultra effective,supportive customer support staffs.
  • Train your support center representatives on better management of customer issues and effective ways to resolve them quickly.
  • Have your support center equipped with required customer data,best practices and knowledge base.
  • Add more value for your customers.

1
  
by hosayol , Sales and marketing, Vodafone  | 08 03 2010 07:08:18 +0000

wining confident that you care and such can be achieved with tiny notes/supports that customer needed.

1
  
by vandana azad, Freelancer, Teaching/Education  | 07 29 2010 06:59:52 +0000

Care for the customer can be communicated by prompt grievance handling, prompt response to queries from customers, offers of up-gradations at preferential rates etc. rather than just by superficial gestures like remembering their b'days etc.as is generally done. 

Add your argument:

Promptness and dedication towards the customers issue.

idea posted by Raj Kumar ASM, Videocon Inds

The comapny not dedicated towards the customers can't exist longer.

1
No supporting Arguments for this idea
Add your argument:

Ensure that your product/service delivers what it claims

idea posted by vandana azad Freelancer, Teaching/Education

Actual buying decision of a consumer is influenced by many things. The sales pitch and expertise of the salesman, the brand image, the corporate image, purchasing power, intensity of the need to purchase, alternatives available in the market etc. Any seller focuses on these factors before the purchase but only a very few do so after purchase. IN the retention of a customer, the most important factor in my opinion would be the after purchase evaluation the customer undertakes consciously or subconsciously.If the consumer is convinced that the purchase has resulted in value addition to his life, and the whole process was pleasant and stress free, there would be a good chance that the customer becomes loyal. Personally, if I get from my product atleast what I was promised or what is claimed in the different communications I would be satisfied enough for a repeat purchase even if other products sound good. But if not, then there is no chance. Basically, a customer likes being treated honestly, courteously and patiently no matter whether he is about to make a purchase or has already done so. 

1
No supporting Arguments for this idea
Add your argument:

Show an Outlook That the customer is important

idea posted by Aries Brune Tyson Software Developer, iGate Global

Even though the organization has lot of customers, it has to consider each customer is vital. By making the impression by means of responding and providing immediate service the organization can retain the customer.

0
No supporting Arguments for this idea
Add your argument:

Make New Offers

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

Some customer groups find price drop offers appealing, some find free delivery appealing and some are just looking for any excuse to spend more. To keep customers, always diversify your offers to keep your products as appealing to your customers as the first time they bought from you.

0
No supporting Arguments for this idea
Add your argument:

Monitor the customer and his needs; precisely educate him/her on product/s

idea posted by Sumeet Saluja Sr. Manager, FIITJEE Ltd.

The customer is like our child and needs trust through the lifespan. The moment this trust starts evaporating, the customer looses focus and changes products / services. Customers must be feeded with good knowledge on product use, delivery of products and their taking its 100% benefit. That is where the cusotmer loyalty begins.

0
0
  

Ya in long term view and to retain the customers with us in a good friendly communication between us and customers.So we should monitor the customer and his needs,precisely educate him/her on product's.

Add your argument:

Proceses to scale

idea posted by Mathew Cherian Research Associate/Analyst, Western Michigan University

Customer retention and repeat customers is a scalable processes. First of one need a state of the art economy for that where one has the right Commercial laws and economic policies in place to project the customer retention plan. Products should be durable, functional and satisficing. Companies must work within the bounds of the commercial laws of the nation, where a customer is guranateed satisfactio(of course this comes from research prior to product launches) else return or replacement policies without boundaries of time like a week or six months.

0
No supporting Arguments for this idea
Add your argument:

Provide Quality products & services

idea posted by Arun Kumar K Security/ Equity Research Analyst, Thomson Reuters

Providing quality products & services is the basic manthra to retain our customers. All customers expect only basic things like quality & quantity of the products/services. If this basic manthra is served properly then our half job is done effectively in retaining customers. Later we can think about extra things to satisfy & retain our customers.

0
No supporting Arguments for this idea
Add your argument:

its about engagement and not exposure

idea posted by Manosh R Sengupta owner consultant on brand and marcom, brand-@itude

only when you believe in the value of realtionships can you retain. often its easier to acquire new customers than retain. but over a period of time it backfires

0
0
  
by hosayol , Sales and marketing, Vodafone  | 08 03 2010 07:03:27 +0000

Better the relation more will be expose,, starting point is being engaged and it will expose more than other activities.

Add your argument:

Give your customer all the Confidence in the world.

idea posted by G.Ramana Prasad Sales/BD Manager, INTERACTIVE DATA SYSTEMS PVT. LTD
Hi, arvind and Jayant, Today customer wants the confidence that his targets are met by associating with you. He needs more confidence, small example ... I had been to a TV showroom to buy the latest LED TV, there were a lot of models which were present to name a few LG , Smasung, Sony, etc.. the top modles in the world. The amount of confidence the sales guy could give me on samsung he could not give me on other models. reasons can be many but i got sold for that model because of the confidence of after sales service.
0
No supporting Arguments for this idea
Add your argument:

Lata Sharma

idea posted by lata sharma Interior Designer, self employed

Keeping parallel emotional quotient along with the practical solutions will definitely retain customers.

0
No supporting Arguments for this idea
Add your argument:

Add your Idea
Idea* : 
Add your argument:
edit in rich text ...
Could not find any idea interesting in: "What are the Top 10 ways to retain your customers?" ? Click here to add a new idea...

Found the idea contest "What are the Top 10 ways to retain your customers?"  interesting ?  Click here to refer to your connections and communities
Leading Recruitment Firm
Leading Recruitment Firm
Viewers also viewed
You have often heard it said that "It is five times more profitable to spend your marketing...
 
363 referals 89 arguments, 2968 views
More of us than ever are becoming our own bosses and there are certain things that you should...
 
883 referals 21 votes, 858 views
Retaining sales is more difficult than creating one due to the market competition which arises.
 
0 referals 27 arguments, 612 views
more...  
Recent Knowledge (2)
we all know the perils of talking on cell phones while driving. besides being hazourdous to...
 
290 referals 2 votes, 36 views
more...  
More From Author
Does automobile sector need a PUBLICITY STUNT?? I just don't think so.. as Mr. Virag said it can be more of demand-supply gap..nothing more. Everyone is too much into buying new vehicles that they just don't need any other marketing .. Just perisitant...
It is a great chance for all of us , a reason to quit smoking. It is like a motivation because we are suppose to dedicate our act of quitting to our loved ones.  We all know how harmful smoking is and all the smokers know how difficult is it to quit....
With the IPL and the World Cup coming....marketers are gearing up for the battle to win their customers. The fight will get tensed and crowded with customers left will many options. So, what according to you will be the biggest event on TV??
more...