| Topic : The Game Of Market Research.. |
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Activity:
110 views;
last activity : 10 04 2010 13:40:32 +0000
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Questionaire
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Internet survey
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Mail, phone, Group discussion, projective techniques
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Trend Analysis
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arrange contast
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Lot of other things
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Lot of other things
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Analysing data available through secondary sources
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Tools differ with every researcher also
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This is the most simplest tool & can be used frequently as per the requirement. This is also very cost affective & the results can be interpreted faster. |
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This methodology seems to be the mostly used one.
What channel be used---personal interviews, internet survey,etc can be decised on case basis.
The most important aspect of this methodology is that the Questions can be prepared to the point of correctness to get the actual information required.
Hello Sunita, I support for Questionnaire. This is very easy method and also can reach many persons.
K Rajagopalan.
Best way to get to know the customer..at the same time time consuming... but still can be trustfull..
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Thanks ,Sunita for referral. I market survey on Internet is quick and realistic. |
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Internet market survey might be quick.. but may not be responsive enough..and trustworthy ..
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Market research consists of two components; Collection of secondary data and generating primary data. In primary data collection, we use interviewing method either by using a structured questionnaire or soliciting views on a list of points.
Instead of one individual at a time groups are also subjected to discussion or projective techniques to elicit views from the targeted group.
For collecting data through indirect means, we use phone, email or post,
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If we are planing to launch some product which already there in a market then we can analysis the trend of consumer's choice and accordingly we plan our marketing strategy and we can penetrate the market by obtaining certain amount of share into the market |
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Yes, trend analysis is another tool that can be used to do market research. One way to do trend analysis is to analyse the sales reports from different sources.
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arrange contast |
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from arrangeing contest
why people atract particular produc & service ?
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SMS , Telephon/mobile, Observation method, internet, quessionaire, quiz, contest,etc
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SMS , Telephon/mobile, Observation method, internet, quessionaire, quiz, contest,etc
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For any thing to do in Business, either starting newly or continuity, marketing research is a must to understand changing needs/ wants of the targeted customers and many other factors which influence business.
Secondary sources; data generated internally and from outside sources are very important source of information.
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HI! All, As a researcher i find every product,service & researcher has its own way/studies toward the resesarch. So take the example of a car company`s resesarch that is different from a mobile based sevices company`s research so the so called TOOLS are also different. Sales & marketing team from ground to top level post has its observations about market we must take their references for research & another tool is media of every type, with the changing times we find new communicational ways to focus consumer,there are other ways also.....
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