What Attracts and Sustains Attention?

Companies should realize that they will be able to retain more customers if they are able to build a personal connection or bonding b/w the two. Customers usually like those products or services where they are able to link themselves with the product.

Thus companies need to work on this.....

Its all about making them FEEL SPECIAL... Ur Customers are like GOD, so Treat them like GODS. Make them Feel Good, make your COMMUNICATION PERSONAL... Attend to their Problems ASAP... Give them the VIP Status.

RECOGNISE THEM ( or at least Try To )... Its Human to crave or recognition. A customer frequents a Place of Purchase because He/ She feels better there, people know them, they are helpful & make them feel special.

COMMUNICATE... Through E-mails, through SMS, through In-Store Messages... there are many ways to retain them, Happily.

Final & Most Important... GIVE THEM OFFERS, WHICH ARE MORE SPECIAL THAN NEW CUSTOMERS.

Happy Debating Friends ! 

Every aurgument here is necessary for attracting and sustaining customers. But in long run, customers can only be sustained if they are getting the full value of money from your product or store. Outstanding quality at lowest possible price is the key to success as far as Indian Markets are concerned.

A good loyalty program that communicates frequently and rewards the customer for their loyalty is the need of the hour. Very often customers find loyalty programs boring because either the communication to them is sparse and once in a while or the company doesnt bother much after signing up the customer for the program.

Though i shouldnt broach this on such a platform but i myself am a perfect example of the above. I was signed up for two of your loyalty cards at pantaloons but am yet to get either of them after a good three years. Though i keep getting the email shots announcing new offers and advance discount purchase for a promotion, i am yet to get my loyalty card inspite of reminding your sales staff at more than one outlet.

In a large organisation like yours, a loyalty program is designed and run with little supervision or systems in place. Floor staff are given sales targets but not loyalty program targets. Very often it is quantitative over qualitative. all and sundry are signed up for the program just because one would have punched a minimum invoice of Rs. 200.

There should be a separate customer service desk to whom all loyalty program should be diverted. In some cases even a driver may end up punching for Rs, 500 and above on momentous occasions like his wedding etc. and the sales staff will promptly enroll him into the program. But is that going to get you results, will the driver be serious about the whole thing. I bet not. Hence it is the duty of those running the privilege program to educate and train the sales staff on a loyalty program and drill the fact into them that repeat purchases from a loyal customer will go a long way in enhancing the sales of that shop.

And even if you are doing all of the above, a good loyalty program should have a newsletter through which frequent communication can be done and also give him / her a lot of cross promotional deals which would keep his interest alive in the program. Where i work we have gone into a lot of cross promotional deals wherein we offer other brands of similar stature an ad space in our loyalty magazine in return for a discount offer for our loyalty customers. The results only convince us of this further because one such deal wherein any of our loyalty customers on producing their loyalty card ended up getting a 12% discount on a gluco meter. And the company selling the same have just reverted saying they have sold around 300 units only to our loyalty customers and how happy they are to associate with us.

Any vision that has the colours has the capacity to attract. So visual appeal is extremely important in getting someones' attention. Good quality photographs ad interesting visual concepts would go a long way to get attention too.

Emotional connect with the content will sustain the interests of the vewee!!

there has to be an appeal that will get the person emotionally hooked. the communication has to evolve and revolve around the fantasies of the viewee and have to be identifiedwith emotions, anything that makes people happy or sad or angry is always connectd to emotons. That will sutain your viewees attention!!

Relevant content conveyed in an interesting and engaging manner retains attention.

I would definitely agree with the idea of forming a personal connection with the customers so that they are loyal to the business, but more importantly I would think that if we provide them with the right pricing/ best pricing in the market, they would definitely stick with the business rather than thinking to opt for a competitor.

So competitive pricing with personal touch would do wonders of attracting and retaining a loyal customer base.

SHORT- TAKE AN EXAMPLE OF THE RETAIL OUTLET LIKE REEBOK....

THE SALES MAN SHOULD KNW THE FULL KNOWLEGDE AND U CAN SAY TECHNOLOGY OF THE SHOES OR APPAREL THEY SELLING....SO THAT THE CUSTOMER SHOULD KNWS THAT WHAT HE/SHE GOING TO PURCHASE....

THE COMPANIES SPENDING MILLIONS OF RUPEES ON TECHNOLOGIES ON SHOES AND IF THE SALES MAN{ WHO ULTIMATELY GOING TO SELL THAT SHOES FROM HIS HANDS} NOT KNW....HOW THEY COMMUNICATE TO THE CUSTOMERS PROPERLY....

AND SECOND PART THAT SALES MAN SHOULD BE SOFT SPOKEN...WHICH THEY GOING TO GREED CUSTOMERS EVRY SECONG....SHOLD BE CALM,,,COOL,,,PATIENT AND SHOILD ALWAYS HAVE A SMILE ON HIS FACE.....SO THAT THE CUSTOMER CAN FEEL THAT THE CHERIEST OR FEEL LIKE A KING IN THE OULTLET...SO THAT HE WOULD CUM AGAIN AGAIN  N AGAIN...THAT IS TO SUSTAIN AND RETAIN PROCESS

THANKING YOU

Any offer or service that ADDS VALUE to the existing customer or a prospective customer communicated in the most simplest form alone can attract and sustain attention of any kind. The intent of the company matters the most. Any less-than-average person knows all companies are there to make money. But he or she will only stick to a company that does not fleece him or her and talks simple and straight through its communication - C.David, ConnectCorp Advisory

The market seems watching,not much amused, the jostling among the product for getting a space. However tiny it may be. Amidst thses teeming products it is not easy to draw the attention and perhaps much more tough to sustain it.
It won't be  amiss to say that there is no universal rule which needs to be followed to draw the attention. Rather I should say it varies from product to product and consumer segment.
Some products draw their attention due to their price structure. Say for example "Nano." I am sure those who are ardent lovers of luxury cars not get attracted by this car. But now the question is  whether NANO could sustain the attention-I am quite sceptical . Since it failed to live up to expectation in terms of supply and quality maintenance.
Some changes always attract, according to consumer segment , and we should know - The Changes Are only Constant.

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