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Started by : Radha Swami, Product Development Manager, Tata Motors   11 05 2008 09:08:14 +0000
Industry : AutomobileFunctional Area : Growth(Strategy & Execution)
Activity:  308 views;  last activity : 08 12 2011 10:33:43 +0000

Automotive industry undergoes significant structural changes in an uncertain world economic climate, manufacturers face a new set of challenges to their business models and cost structures, Despite the fact that the automotive sector is growing globally, there is trouble, In the world’s largest market for vehicles, original equipment manufacturers and suppliers are experiencing poor operating performance, reduced profitability and increasing financial and bankruptcy risk. What risks industry Should identify and pose the greatest challenges to the automotive industry in future?

 
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1 2 3 4 5
1 Design to need first!
2 Limit Choice & Reduce Cost
3 Make Use of Domestic Resources
4 HALF ROLLING FRICTION- DOUBLE SPEED, KMPL
5 Reluctant Recalls
6 Investments should be made in R&D and New generation technologies to modify designs..
7 In the Essence, "To Travel with the Least Cost - Within The Least Time - With Max. Comfort."
8 Management of Information
9 ROAD CONDITIONS

Design to need first!

idea posted by malikireddy Controls systems Team Manager., VESTAS Wind Systems A/S.

Hi all,

        Long long time ago, sometime ago !! we studied a statement in social studies in school. They are called Basic Needs. They are 3 basically, and can be different , for one to one , but speaking here market wise ...  food , clothing , and health. These times in growing urban , we still see that , Food -> restaurants , Hotels , Dhabas are not hit to going bankrupt ... am i right in saying that ? well then clothing -> people are still buying clothes for festivals , birthdays , interview wise one new shirt or a good one for 5 to 6 interviews once... , and health ... though we visit doctors regularly or not , we do pay for family health issues , hospitals , tablets , and medical groceries .... and no wonder in times like H1N1 Virus ( Dont call it Swine Flu , calls CNN ) , so all the basic things are moving in daily life they are part and parcel of daily life ..... Ok ! Enough now what with Automobile Industry :

well then its here : If we observe one thing in above 3 fields , we didnot speak about 5 star hotels , we didnot speak about GUCCI Versace and costly brands , and we didnot defnitely speak about the hospital services where one has to pay 10K rs for 1kg of fat removal , but definitely i was mentioning to BASIC purpose of these things which refer to their services. So even in Auto Industry , having a good safety system is useful than having a SONY system. Good music is good to hear , but now a days after Radio Mirchi and all not atleast 30% will listen to their favourite music in CDs. Sad for highways we dont have yet a radio channel , covering the traffic and blockage information , well we dont have so much on highways , thats agreed . So like this if we make a matrix of Value(Cost) against Use ( Purpose ) , we can do a justified design of low cost fully functional and useful vehicle.

My formula for this is Solution_for_challenge = F(Use, Purpose, Market(asia, india, africa))

So challenges :

Industry will have to find new solutions in reduction of costs ( does not mean sell a body of aluminium on a four bar mechanism).

The product has to be more flexible in terms of upgradation -> After one year , i want my vehicle to take new shape in terms of drivability on good side , effeciency , fuel consumption . what does this mean to company -> Approved Quality. So standing with these quality measures hits back on development costs and time -> any false idea will cost , so needs to have  a good R & D without politics inside. -> Challenge the major.

Collabration between Indigenios companies , 'OUR AUTO' mobile companies can run good , if TATA , Mahindra , Maruti will have their electronic , design and development teams with different fields where each one is a master in their own. Like BMW , buys things for ECU only from Bosch and Siemens, Continental ( after it purchased siemens) and so do many german auto OEMs. As they did it we are buying it again from BOSCH -> TATA , Bosch -> Siemens , so and so would not be possible for DENSO , if not for toyota ... so let survive , let survive will kick a balance and this is the target the another Challenge.

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by andyappan , TRANSPORT DESIGNER, ADROIT  | 10 04 2009 01:55:29 +0000

ANDY  DESIGN

360  KMPL BIKE,  60  KMPL  CAR,  30 KMPL  TRUCK

DOUBLE SPEED, 1/3 FUEL FOR SAME TON-HP

APPAN

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by andyappan , TRANSPORT DESIGNER, ADROIT  | 10 04 2009 01:49:40 +0000

3 BASICS ARE  FOOD, CLOTH, SHELTER FOR HUMANE

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by Kailash Sharma, Product Development Manager, Force Motors  | 05 09 2009 07:43:44 +0000

Yes i m with you in this aspect,we have to be more innovative in terms of automotive industry.

Day by Day environment  of automotive industry is changing so we have to adapt with the change,where we have need to design first.

 

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Limit Choice & Reduce Cost

idea posted by Abhijit Mohanty Product Development Manager, Mahindra & Mahindra

Largest challenges facing the auto manufacturing industry is to produce vehicles which are lightweight (use of higher strength steels, Aluminium, magnesium and titanium), fuel efficient (Hybrid tehnology), cheap and desirable (multitude of choice).The business model which is based mostly on volume is sound if you can produce cars for the third world consumers, however the first world countries are spoiled for choice - thus lower the number of models and derivatives on the market - limit choice, reduce cost on tooling and manufacturing.Automation of manufacturing has to increase even more.

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Make Use of Domestic Resources

idea posted by Radha Swami Product Development Manager, Tata Motors
I could say that domestic companies should remain self-reliant, make full use of available resources, while simultaneously taking proactive steps to seek international cooperation.To maintain and strengthen the competitive power of brands, I suggest that domestic companies must draw on the experience of foreign counterparts, introduce their advanced techniques and mature market sales strategies, and integrate domestic consumer demand with that of the global market.
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by srinivasan , B.Tech/B.E. student, bharath university  | 10 03 2009 16:51:18 +0000

it is very important tat industries in india(both domestic and mnc's) use local resources to the max extent possible,because

in my view ...

considering the size of indian population the main reason would be that, using homegrown talent and resources will mean thousands of jobs thro hundreds of factories to our people.

the next reason would be that, when u have to feed a larger industry or a mnc, the quality of the output grows and this is incubated by the implemenation of newer technologies to keep in pace with the quality demand.this will help increase the overall quality level of our products.

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HALF ROLLING FRICTION- DOUBLE SPEED, KMPL

idea posted by m a umapathy Engineering Manager, hub Fatts Engr Singapore

ROLLING  FRICTION  ADVANTAGES

VEHICLE___KMPL_RF___FUEL_NET__KMPL_ TON -  .

.___________X___ADV_.ADV__ADV__3X____KMPL  .

CAR 2T           12.5    3.66      3        11        137        275

TRUCK 20T     5        3.66      3        11         55         1100

RAIL 1000T    0.19    2.86      3        8.58    1.63       1630

SHIP 1000T    0.31    2.00      3        6          1.86       1860

 

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by andyappan , TRANSPORT DESIGNER, ADROIT  | 10 04 2009 01:35:27 +0000

HOW ABOUT RAMMING?

WHAT ABOUT RAMMING, ROLLING FRICTION FOR FWD VEHICLE?

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by andyappan , TRANSPORT DESIGNER, ADROIT  | 10 04 2009 01:31:27 +0000

VERY BRIEF

EXPAND TO 5000 WORDS

APPAN

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Reluctant Recalls

idea posted by Ravindra Sharma Managing Consultant, CHEF-India

Shifting from Monopolistic market and third world deliverance to customer satisfaction first orientation appears the biggest challenge.Thus even when problems are pointed out there is marked reluctance to first admit or investigate and then correct untill pressurised to act.

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Investments should be made in R&D and New generation technologies to modify designs..

idea posted by Raju Prasad Methods Engineer/Operational Excellence ,ITT India Corporation Pvt. Ltd.
Radha..Thnx for debating such a contemporary topic.See the way Globalization has affected worlds developeing economies and especially penetration of so many MNC in especially our kind of economy i.e.India,ther has been so much awareness and self deciplie has been created among people for Air pollution and emission rate issues at the same time new UPA lead govt and environment ministry is coming with stringent laws against low emission and better fuel efficiency.So here the challenges lies with R&D efforts,Innovation and modifying design as per changing needs of societies and govts.At the same time one has to balanced with Cost of products also.So all in all auto industry needs to find solution to problems of changing needs of society which will turn social concerns into opportunities to meet voice of the customer.
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In the Essence, "To Travel with the Least Cost - Within The Least Time - With Max. Comfort."

idea posted by . 0

Ultimately it is desirable generally by a common man that one is interested in:                                                                                                   "To Travel With the Least Cost - Within The Least Time - With Max. Comfort." 

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Management of Information

idea posted by Abhijit Mohanty Product Development Manager, Mahindra & Mahindra
I think, that biggest challenge facing the Auto Industry is connected to management of information. There are plenty sources of information, which are essential for car manufacturer:
  • Trends in the whole industry (country and world basis),
  • Trends in environment (petrol, inflation, exchange rates, credits rate..),
  • Customer demands connected with level of warehouses (flow of ware),
  • Internal company issues (management of prices, costs, processes).
  • Other external factors (i.a. design issues, sales network, ..).
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ROAD CONDITIONS

idea posted by sudhakar BUSINESS CONSULTANT
IF GOOD ROADS ARE NOT LAID IT WILL BECOME INCREASINGLY DIFFICULT FOR THE MANUFACTURES TO BRIDGE THE CONSUMER SELLERS GAP
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