| Topic : Overcoming the Challenges of FMCG Supply Chain |
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Supply Chain Management in FMCG |
Logistics & Warehouse management |
Indian Retail Forum |
1 more ...
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Activity:
90 views;
last activity : 09 07 2010 04:32:47 +0000
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Appropriate distribution network.
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Supply-Chain Integration through Information Sharing
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Effective measurment systyme with practicality
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Proper Infrastructure
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Appropriate Distribution Network
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Distribution of material should be planned in such a way that 1. Should see that minimum stock is maintained at thr outlet. 2. Proper display of the product. 3. Attending the complaint promptly. 4. Regular touch with top retailers. |
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yes , I do agree
Yes . I agree appropriate distribution network is required to place the product properly.
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this is one of the initiatives done by P&G with the retail giant Walmart.P&G and Wal-
Mart found a way to leverage on information technology by sharing data across their mutual supply chains. The resulting channel has become more efficient because channel activities are better coordinated. There are reduced needs for inventories with increased sales by focusing on selling what the customers want. All in all, the supply chain between P&G and Wal-Mart has adopted a much better customer focus through the channel partnership. And it is mutually beneficial |
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Yes with out optimising inventory nothing works and information technology is to be used in every phase of stock movement.
Channel partnership
There are constraints to channel partnership in India
1. POS information not quickly shared with Distributor
2. Bull whip effect due to no proper demand forecasting and inventory management techniques
3. Lack of information and sharing and feeding information on to ERP due to lack of training and IT infrastructure being weak
4. Uncertainty in goods transit by: Sea, Road, Rail due to govt style of working and private operator
5. First step should be supply chain improvement by innovative techniques that reduce lead time, inventory handling. IT integration should be at a later stage due to training issues, Investment in smart delivery system is less
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Through vendor & skill Communications. Effective measurment systyme with practicality . |
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talking about the rural areas of India which contributes in a large revenue for FMCG market, the roads are so poor that trucks take time to reach the desired destination, if this condition can be improved (major contribution by government),lead time will be less.
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yes, I do agree .
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The inventory should be kept at a minimum with the help of effective utilization of resources and also service level should be kept high.
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